- Paperback: 368 pages
- Publisher: Wiley; 1 edition (January 9, 2009)
- Language: English
- ISBN-10: 0470379219
- ISBN-13: 978-0470379219
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.1 out of 5 stars See all reviews (8 customer reviews)
- Amazon Best Sellers Rank: #1,916,056 in Books (See Top 100 in Books)
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Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future 1st Edition
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From the Back Cover
"It's hard to imagine a book that makes a broader and deeper examination of social media than Content Nationor that gives more useful advice."
David "Doc" Searles, coauthor of The Cluetrain Manifesto
"The enthusiastic message John Blossom spreads in Content Nation is: Become your own media, engage, share, participate, make your voice heard!"
Robin Good, social media pioneer and editor of Robin Good's MasterNewMedia
From cave paintings to Craigslistthe content evolution
This book is revolutionary not only in its scope, but in the way it came to be. Through the wiki collaboration process, it evolved and developed online at ContentNation.comliterally created by the social media it examines. Hundreds of individual publishers contributed to its content. If you have sent an e-mail, voted in a Web poll, posted a video on YouTube, or sent a text message, you are part of Content Nation. Welcome to the evolution.
Examine what it means to be a provider of content in a global environment
Explore the challenges to marketing, enterprise, and government
Discover the seven secrets of social media
Meet the three tribes of Content Nation: personal, media, and enterprise publishers
See how collaboration expands the scope of content
Catch a glimpse of life in a future built on Content Nation
Understand how social media affects the balance of power
Become a citizen of Content Nation
About the Author
John Blossom founded Shore Communications, Inc. and manages the extremely popular ContentNation.com social media portal. He has written extensively on the importance of social media and presented at prestigious conferences of the content provider industry. John's expert views have been sought by The Wall Street Journal, Financial Times, USA Today, ABC Radio National, CEO magazine, and many others.
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Top Customer Reviews
Blossom has created a very useful tome that puts scholarly rigor to a part of the publishing industry that is still considered the Wild, Wild West by some-- long live Content Nation!
The change becomes a blur for many business professionals. Which tools and trends do we need to follow? Which platforms are for business and which are just for fun?
Luckily, John Blossom provides a roadmap making these topics accessible to those who don't follow social media on a daily basis. And this is not simply an academic analysis. John shared chapters of the book while he was writing it, and incorporated feedback from readers of his blog into the final product. More importantly, John shares real-world examples of how businesses, governments and nonprofits are using social media to achieve success.
I see this as more of a treatment of pyschology of Social Media than the technology of it. However, some people do not need to know the technology. Programs like Tweekdeck does that for them. They need to know to build the network using knowledge; thats what this book does.
I have not heard of this book a week ago and now I am hooked on John's stuff.
Awesome stuff to read.
I have been fortunate to work with John Blossom for more then ten years, first as a client of his, and later as someone who reads his blog for inspiration. Fortunately, now all of John's best ideas are here, in one place. Content Nation is a must read if you want to understand what it means to live online today and how you will be interacting in years to come.
I highly recommend this book to those that wish to participate in the future of the web