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Content Is The New Sourcing: Strategies for Attracting and Engaging Passive Candidates Paperback – March 20, 2014
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I RECOMMEND this book to every one!!! Not only are the techniques applicable in your professional career, but they are also applicable for personal branding as well!
In this book, Jim outlines a relationship building marketing approach to sourcing passive candidates using the content you probably already produce but in a much smarter way. Although boolean search strings and keyword strategies are explored, this piece delves more into attracting candidates via a psychology and personalisation methodology and building longer term relationships with them.
I really like Jim's conversational style of writing which gives us a real insight into the personality behind the author rather than the traditional academic type approach to this type of information.
A must read for any recruiter committed to delivering 'best candidates in the market' to their hiring managers. I'm recommending it to all of my private coaching clients.
P.s. Look out for Jim's hilarious profile photo's used throughout the book. My personal fav is his 'sucking a lemon' face!