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Christoph Trappe

Content Performance Culture Paperback – January 18, 2020

by Christoph Trappe (Author)

9 ratings

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Christoph Trappe’s third content book focuses on how you can create the content performance culture you need to drive results in your organization. Included are philosophy and tips on how to maximize content like through podcasting and easy-to-produce video.

Print length

222 pages
Language

English
Publication date

January 18, 2020
Dimensions

8.5 x 0.5 x 11 inches
ISBN-10

1711652164
ISBN-13

978-1711652160
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Product details

Publisher ‏ : ‎ Independently published (January 18, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 222 pages
ISBN-10 ‏ : ‎ 1711652164
ISBN-13 ‏ : ‎ 978-1711652160
Item Weight ‏ : ‎ 1.17 pounds
Dimensions ‏ : ‎ 8.5 x 0.5 x 11 inches

Best Sellers Rank: #4,212,241 in Books (See Top 100 in Books)
- #2,825 in Business Writing Skills (Books)
- #6,482 in Advertising (Books)

Customer Reviews:
9 ratings

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Max Branstetter

Christoph knows more about content marketing & content performance than anyone out there

Reviewed in the United States on January 31, 2020

Verified Purchase

It's tough to find someone who documents their ups and downs with content marketing & content performance as well as Christoph. He's a true content marketer - and content performer, at that - and he has you covered on any subject you're interested in in the field. I personally like his thoughts on podcasting the best, as it's such an exciting, growing industry. 100% recommend this book for anyone interested in upping their content performance

2 people found this helpful

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Antonia S, MS

Unorganized and Lacks Substance

Reviewed in the United States on November 5, 2020

Verified Purchase

This book wasn’t an organized mess. I found a table of contents at the very back of the book instead of the front, and none of the topics matched the pages they were supposed to be on. Further, I’m a marketing professor and a social media consultant and this book was confusing for ME-and I’m familiar with SEO, keywords, etc.
The author uses acronyms that he does not define, and uses no clear HI AND H2 headings to organize the information. He could take his own advice and “get to the point.” I would not suggest this book.

Helpful

Frederick L. Faulkner IV

Written through experience

Reviewed in the United States on December 14, 2020

Verified Purchase

Christoph is one of those authors who writes from experience. All the elements in his books, this one specifically, come from his experience of trying them out first and finding the results. He sees what works and what doesn’t. Every organization who reads this book will have to adapt these practices to their business model. But these are not theoretical tactics. These are executed and analyzed first. That I think is unique about Christoph and his books.

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Omneya

A step-by-step approach to embrace a content performance mindset and create performing content

Reviewed in the United States on November 7, 2020

This is not a book about how to create content that performs well. It's a book about how to create a performance culture - and embrace a performance mindset - that will make your content perform well. The culture makes all the difference. In this book, Christoph puts together his best articles and shares the strategies that he's personally tried and tested in a conversational way. Sharing his personal experiences as a content strategist is what makes this book very real and authentic, in addition to being an easy read. What I loved most about this book is how Christoph walks you through the steps - with the nitty-gritty details - of how to start and set up your podcast, how to syndicate your content, how to optimise your content creation workflows, in addition to why and how to start providing immersive experiences through video. The great value of this book's content and how easy it was to read and follow the steps made me oversee the few grammar slips. I would recommend this book to anyone who's considering revising or upping their content strategy.

One person found this helpful

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Jason Falls

Practical and Detailed Guide to Building a Content Team

Reviewed in the United States on April 16, 2020

I love Christoph's angle here -- How to deploy and employ content marketing in an organization. And it's more than just team, structure and process ... he goes really granularly into the how-tos of video, podcasting and more. This book is very practical for any size business, but will really help those small business folks who often get overwhelmed by all the options in the digital space. Well done.

One person found this helpful

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Andi

Focused on high performing content

Reviewed in the United States on December 28, 2020

This book is an easy-to-understand guide for creating content that performs. There are a lot of great examples from today's marketing campaigns and how they succeeded or failed. You will highlight and tab lots of pages in this book.

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Mat Zucker

Guidebook and storybook to better content marketing

Reviewed in the United States on December 13, 2020

Christoph Trappe’s latest content strategy book is a guidebook to better content marketing across channels and formats including video and podcasting, punctuated by stories as evidence.

Join him as he takes you on adventures including the typo, the persona, and accidental SEO.

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Sheena

Valuable insights that can be applied to any business

Reviewed in the United States on April 16, 2020

It’s easy to get overwhelmed as a business owner or marketing manager with all the communication options and verticals available in today’s market. Christoph Trappe offers honest, easy-to-understand, effective advice that any company runner can apply to their strategy. His insights on how to utilize techniques such as podcasting are a must-read for anyone who owns a business, runs a brand or works in communication.

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