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Content Rich: Writing Your Way to Wealth on the Web Hardcover – September 1, 2008
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Top Customer Reviews
First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!
For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.
I had ordered this book for some advice on breaking into online copywriting. Two or three times I just had to stop and double-check its Amazon.com rating. Four-and-a-half stars? Really?
Now, I don't doubt that the author has made a lot of money copywriting--his business has its own website and there are a dozen testimonials in the front of the book. In fact, the copywriting principles themselves seem pretty sound. What I could not handle were the two or three typos on every single page.
Some typos are pretty standard, like "its" for "it's." The book seems afraid of hyphens, as in "multi billion dollar industry," and "benefits oriented, keyword rich copy." It also has a loose understanding of title capitalization: "How many Articles Do I Write? When and Where do they End Up?"
Other typos are really head-scratching, like on page 61: "To give you an example of how keyword prominence is used on a real site, let'sconsideraprojectIdidfor[...] 'motorcycle battery.'" And again on 114 and 115, which has the phrases "get rid of the fl uff," "You'll fi nd when you do this," and "adjective fi lled ones."
Sometimes I had to read a sentence a few times to even begin to understand what the book was trying to say. On page 69: "You can see in the prior examples that we followed a certain strategy in regards to the headers. For the first one, 'Catchquick: The Easiest Shopping Search Engine on the Web!,' we used the company name, Catchquick, the most important keyword phrase - Shopping Search Engine and communicated a good benefit - it's the easiest on the web.Read more ›
The book has three major parts: 1 - the basics of SEO copywriting (very informative for someone new like me), 2 - help with writing different types of copy (articles, press releases, ads, newsletters, etc) and 3 - real world examples of copywriting in action (small/medium v. large company examples, case studies and even copywriting as a career). After covering the basics in the first part I found the chapters on articles, blogs and newsletter copy especially helpful and instructive.
Specifically informative was the discussion on using AIDA (attention, interest, desire and action) when writing great copy and the author's admonition that copywriters write for people first and search engines second.
Using short, well structured chapters; a chapter review at the end of each chapter, and a useful list of copywriting resources at the end of the book, Mr. Wuebben has written a guide that not only enlightened me to some critical changes I need to make to my site, but a handy reference that I can return to again and again going forward.
I highly recommend this book for anyone starting out to learn SEO copywriting.
Most Recent Customer Reviews
This is a good book . Some people say content writing is dead but I disagree. I look forward to reading more books from this guy.Published 22 months ago by Robert Dickie
The first book i ever read on the subject of search engine optimization. I feel It's a bit outdated now but it's
still a great book for the beginning seo student. Read more
This is a wonderful book. I'd been writing Web copy basically off-the-cuff for a couple years and reading Content Rich was as rewarding as finishing a rubik's cube. Read morePublished on February 8, 2011 by Mary Otte
I just read Content Rich and have already started to use the book's advice to improve my website's status on Google. Read morePublished on January 25, 2011 by Carolyn
I read this book hoping to get an understanding of how to do SEO copy writing and SEO content, because that is what the book is supposed to be about. Read morePublished on January 3, 2011 by Bookworm2
I work as a webmaster for small to medium sized businesses and Content Rich nails SEO on the head.
I am always reading, looking for trends and changes on the web. Read more
Being someone who works in the SEO field, I can say this is a great book for people who are new to the concept of SEO. Read morePublished on November 11, 2010 by Susan Bewley
I am not one to sit down and read a dry, uninspiring book. But I am into writing money-making websites and this book helped me out with that goal - a lot! Read morePublished on October 12, 2010 by Michelle Sears
I was looking for a one-stop book that would give me a practical overview on copywriting for the web and I'm glad I bought this one. Read morePublished on July 7, 2010 by paul.ulloa