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Content Rich: Writing Your Way to Wealth on the Web Hardcover – September 1, 2008

4.3 out of 5 stars 62 customer reviews

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Editorial Reviews

Review

Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook

About the Author

Seeing the exploding need for high quality, keyword rich web content, Jon Wuebben founded the SEO copywriting house, Custom Copywriting, in 2003. Rising quickly as one of the fastest growing content providers in the industry, they have written copy for the Fortune 100, small startups, and hundreds of mid-sized organizations. Wuebben has written content for hundreds of companies around the world, in almost every major industry. His articles on online marketing, SEO copywriting and other topics can be found on thousands of sites across the web.
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Product Details

  • Hardcover: 270 pages
  • Publisher: Encore Publishing (September 1, 2008)
  • Language: English
  • ISBN-10: 0979762901
  • ISBN-13: 978-0979762901
  • Product Dimensions: 9.3 x 6 x 0.8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Best Sellers Rank: #523,398 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jillian on January 11, 2011
Format: Hardcover Verified Purchase
I make my living as a freelance writer, and do 95% of my writing on the Web. That said, I'm always looking for ways to improve my skills and success - which is where buying this book came in.

First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!

For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.
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Format: Hardcover
Painful. This book is one of the most painful reading experiences I've ever had.

I had ordered this book for some advice on breaking into online copywriting. Two or three times I just had to stop and double-check its Amazon.com rating. Four-and-a-half stars? Really?

Now, I don't doubt that the author has made a lot of money copywriting--his business has its own website and there are a dozen testimonials in the front of the book. In fact, the copywriting principles themselves seem pretty sound. What I could not handle were the two or three typos on every single page.

Some typos are pretty standard, like "its" for "it's." The book seems afraid of hyphens, as in "multi billion dollar industry," and "benefits oriented, keyword rich copy." It also has a loose understanding of title capitalization: "How many Articles Do I Write? When and Where do they End Up?"

Other typos are really head-scratching, like on page 61: "To give you an example of how keyword prominence is used on a real site, let'sconsideraprojectIdidfor[...] 'motorcycle battery.'" And again on 114 and 115, which has the phrases "get rid of the fl uff," "You'll fi nd when you do this," and "adjective fi lled ones."

Sometimes I had to read a sentence a few times to even begin to understand what the book was trying to say. On page 69: "You can see in the prior examples that we followed a certain strategy in regards to the headers. For the first one, 'Catchquick: The Easiest Shopping Search Engine on the Web!,' we used the company name, Catchquick, the most important keyword phrase - Shopping Search Engine and communicated a good benefit - it's the easiest on the web.
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Format: Hardcover Verified Purchase
Being a relative newbie to copywriting, much less Search Engine Optimized copywriting, I picked up Jon Wuebben's Content Rich for the express purpose of helping me understand the nuances of the topic and hopefully learn some tactics that I could apply to my site. Luckily for me (and you) Mr. Webben's book accomplishes both tasks effectively.

The book has three major parts: 1 - the basics of SEO copywriting (very informative for someone new like me), 2 - help with writing different types of copy (articles, press releases, ads, newsletters, etc) and 3 - real world examples of copywriting in action (small/medium v. large company examples, case studies and even copywriting as a career). After covering the basics in the first part I found the chapters on articles, blogs and newsletter copy especially helpful and instructive.

Specifically informative was the discussion on using AIDA (attention, interest, desire and action) when writing great copy and the author's admonition that copywriters write for people first and search engines second.

Using short, well structured chapters; a chapter review at the end of each chapter, and a useful list of copywriting resources at the end of the book, Mr. Wuebben has written a guide that not only enlightened me to some critical changes I need to make to my site, but a handy reference that I can return to again and again going forward.

I highly recommend this book for anyone starting out to learn SEO copywriting.
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Format: Hardcover Verified Purchase
There's some valuable information in this book...I think. A great deal of what the author says about SEO copywriting makes sense, although I have yet to put it into practice. I will say that it was quite strange that a man who makes his living writing produced a book riddled with typos and errors. Sure, mistakes happen. In fact, the author makes the point again and again that proper grammar counts for little when it comes to writing copy that sells. That being said...come on. It's not a book on graphic design or computer programming...it's a book on writing. And it wasn't 1 or 2 typos...the book was full of them. The effect of this careless final product was that I doubted the validity of what he was teaching. Whether that's fair or not, I don't know, but that was the affect on me. Moreover, compared to Bob Bly or Drayton Bird's copywriting books (as close as you can get to "page turners" in this field), Wuebben's style just wasn't very compelling. All in all, though, I suppose it was worth reading for the nuggets of helpful information.
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