- Hardcover: 270 pages
- Publisher: Encore Publishing (September 1, 2008)
- Language: English
- ISBN-10: 0979762901
- ISBN-13: 978-0979762901
- Product Dimensions: 9.3 x 6 x 0.8 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 62 customer reviews
- Amazon Best Sellers Rank: #1,429,506 in Books (See Top 100 in Books)
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Content Rich: Writing Your Way to Wealth on the Web Hardcover – September 1, 2008
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Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook
About the Author
Seeing the exploding need for high quality, keyword rich web content, Jon Wuebben founded the SEO copywriting house, Custom Copywriting, in 2003. Rising quickly as one of the fastest growing content providers in the industry, they have written copy for the Fortune 100, small startups, and hundreds of mid-sized organizations. Wuebben has written content for hundreds of companies around the world, in almost every major industry. His articles on online marketing, SEO copywriting and other topics can be found on thousands of sites across the web.
Top customer reviews
The book has three major parts: 1 - the basics of SEO copywriting (very informative for someone new like me), 2 - help with writing different types of copy (articles, press releases, ads, newsletters, etc) and 3 - real world examples of copywriting in action (small/medium v. large company examples, case studies and even copywriting as a career). After covering the basics in the first part I found the chapters on articles, blogs and newsletter copy especially helpful and instructive.
Specifically informative was the discussion on using AIDA (attention, interest, desire and action) when writing great copy and the author's admonition that copywriters write for people first and search engines second.
Using short, well structured chapters; a chapter review at the end of each chapter, and a useful list of copywriting resources at the end of the book, Mr. Wuebben has written a guide that not only enlightened me to some critical changes I need to make to my site, but a handy reference that I can return to again and again going forward.
I highly recommend this book for anyone starting out to learn SEO copywriting.
found it! For someone who own websites I am always looking for information on doing better SEO.
I got recommend Content Rich, Writing Your Way to Wealth on the Web
by a internet marketer's newsletter I receive who says it was worth checking out this book.
I'm a website owner selling products, I need as much information I can find that helps me bring traffic to my site. I went ahead and bought this book thinking its going to be like all the rest I feel I have wasted money on being all fluff and nothing new, boy was I wrong!!
From the first page I got this feeling that the author was right there giving advise and offering suggestions that were new, well research and so very helpful! When it comes to SEO there are lots of books out there that to help bring you traffic, but like he says none help you gain an understanding of writing using the right words, in the right places creating articles that bring traffic right to you!
This book was written in plain English, explaining along the way why something you were doing was working and why its not working now.
How to increase your traffic by changing a few simple words, how placement of keywords in your work is so important and why SEO has changed. Totally worth the money, you got to buy this book if you want your traffic to increase, getting buyers not just lookers to your site! With millions of websites out there all trying to get your customers, its hard to get noticed. Not everyone has the extra funds it takes to pay someone else to do all the SEO work for them. This is why you need to pick up this book.
This is great information not just for internet marketers but for anyone who is trying to make money on the web and willing to do the extra work it takes to get free traffic. SEO has changed, with social media, blogging, article writing, landing pages, you need something that helps you understand how to bring everyone of those items together. Content Rich Writing Your Way to Wealth gives you this and so much more!
This book isn't for you if you're already familiar with the following: keyword density, title tags, AIDA, article submission, blog pinging. But if those terms are Greek to you, then buy this book today.
Wuebben is the first author to really stress the balance that designers must seek between writing for customers, and writing for search engines. I was discouraged by the obvious shill reviews for the book, written by one-time reviewers, but the author knows his stuff.
Wuebben hits the nail on the head by encouraging site owners to generate more traffic by adding topic-specific pages. He combines basic sales copy suggestions that will make those pages easier to read, and more likely to generate a sale. He also provides a solid primer on how to select ideal keywords to optimize your site for Google, and how often those keywords should be used on a particular page. Chapter seven will prove itself invaluable to web marketing newbies, as it offers an excellent breakdown of how and why you should write articles for the web.
Any experienced web marketer should already have a grasp of what's in this book, plus there are many techniques that Wuebben doesn't know. While I personally didn't learn anything new from the book, I read it thinking "I'm surprised that he's sharing some of these secrets." You should still supplement this book with others like Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells. This is simply an excellent primer on writing search engine friendly web content. Buy this book, and you will see a guaranteed improvement in the promotion of your business online.
Most recent customer reviews
still a great book for the beginning seo student.Read more
I am always reading, looking for trends and changes on the web.Read more