- Audible Audio Edition
- Listening Length: 6 hours and 53 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: August 18, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B005HTPRE8
- Amazon Best Sellers Rank:
To get the free app, enter your mobile phone number.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Audible – Unabridged
Customers Who Bought This Item Also Bought
Top Customer Reviews
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.
However, perhaps it's essential to fully understand why most businesses tend to create poor content. In fact, much of the business communication that's being produced today clearly doesn't meet the needs of its intended target customer. To the vast majority of marketers, the task of creating content is still centered upon explaining what their product or service does.
In contrast, great content -- from the customer's point of view -- should provide meaningful and substantive insight or guidance about what products and service will do for them. As I concluded reading this book, it occurred to me that the authors had not made this point in the most compelling way. I was somewhat disappointed.
That said, Ann Hadley and C.C. Chapman have written a very comprehensive guide about how to develop a content marketing strategy and construct interesting information for your intended recipient -- utilizing a variety of digital media in the process.
Chapter 6, "Share or Solve; Don't Shill" is -- by far -- the most useful section of this helpful guide. It shares the six characteristics of a good idea or a story. What's missing, in my opinion, are examples of how companies typically fail to incorporate these basic principles.
Why is this explanation needed?Read more ›
This year, I picked Content Rules even before reading it, because I love the title concept and I know one of the authors, Ann Handley, from when I used to write articles for ClickZ (back in the day, as they say).
Content Rules is a relentlessly upbeat guide to developing content for the Internet. The authors not only stress that "content is king" online; it's also queen, jack, ace, and most of the rest of the deck. Content Rules will show you how to find content in every corner of your organization, package it in every conceivable format, and syndicate it throughout the universe. Pretty impressive.
The authors begin by laying out 11 "content rules," then expanding those in the following nine chapters. This is the "theory" portion of the book; as theory goes, it's very easily digested. The authors stick to the conversational tone they advocate in Rule #4: Speak Human:
"It's not just about getting more traffic; it's about getting more traffic that gives a s**t." The authors quote social media consultant Jay Baer. That's human enough for me.
Highlights in the theory section of the book include:
1) Creating a content publishing schedule, especially the checklist for things to do each month on page 60. It's a good template by itself for an online marketing game plan.Read more ›
Most Recent Customer Reviews
This book is indispensible for social media managers, digital marketers, and others who are tasked with building creative content consistently. Read morePublished 17 days ago by Amazon Customer
After getting feedback from our entire class, the professor has decided not to use this nook for future classes. Unoriginal and kinda childless reallyPublished 21 days ago by Arum Bouyed
Listened to it originally from the library, had to buy it to mark up for myself. Good tips for making a blog worth reading.Published 4 months ago by C. Little
This book is okay.
It's got some decent information, but there were some things that bothered me throughout. Read more
Thanks for a great product , never disappointed when we order thru AmazonPublished 7 months ago by Bruederle
As good a place as any to start researching if you'd like to start your own blog or website. Some basic principles are covered in here, but I don't feel like I'm going to create a... Read morePublished 7 months ago by JV
A real how-to of content. Simple enough to follow and loads of case study examples give multiple perspectives to ensure you "get it "Published 8 months ago by Rick Yvanovich
Not completely finished reading yet, but solid "conversational" insightful text. Would recommend as well as MarketingProf website.Published 9 months ago by WriteBob
Look for Similar Items by Category
- Books > Business & Money > Processes & Infrastructure > E-Commerce
- Books > Computers & Technology > Business Technology > Web Marketing
- Books > Computers & Technology > Internet & Social Media > Podcasts & Webcasts
- Books > Computers & Technology > Internet & Social Media > Social Media
- Books > Computers & Technology > Internet & Social Media > Social Media for Business