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Condition: Used: Very Good
Comment: No writing or highlighting. Binding tight. Minor shelf wear to cover, corners and edges.
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Content Strategy for Mobile Paperback – 2012

3.8 out of 5 stars 5 customer reviews

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Product Details

  • Paperback
  • Publisher: n/a (2012)
  • Language: English
  • ISBN-10: 1937557081
  • ISBN-13: 978-1937557089
  • Product Dimensions: 11 x 8.5 x 1.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #740,473 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

The series of A Book Apart volumes are always well worth reading, and Karen McGrane's Content Strategy for Mobile is especially worth your time.

Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. There are some very compelling numbers and arguments in this book about when and why this is so.

One of the takeaway messages is that there is no such thing as a "mobile use case" or a "desktop use case." McGrane points out that you don't control how the user sees your content, they do. She also provides some strategy on how to optimize your content and processes. Highly recommended.
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I love Karen McGrane's approach to content and design. I've seen her speak on the same topic in this book, and I found this to essentially be a long form version of that talk. A lot more detail, to be sure.

All of the info in the book is valuable, and especially so for people who haven't been exposed to this type of thinking before.

My only complaint is the length. I do feel a few sections could have been a bit shorter. And there were a lot of repetitive intro and summary pages in every section.
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I thought this book was concise and filled with excellent advice. The issues were very salient as I was in the middle of an intranet and website redesign and fighting my programmers.
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By Mary on April 18, 2016
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It seems very odd that a subject on Content Strategy for Mobile doesn't have a mobile version, only paperback.
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