- Publisher: n/a (2012)
- Language: English
- ISBN-10: 1937557081
- ISBN-13: 978-1937557089
- Product Dimensions: 11 x 8.5 x 1.2 inches
- Shipping Weight: 11.2 ounces
- Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #740,473 in Books (See Top 100 in Books)
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Content Strategy for Mobile Paperback – 2012
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Top Customer Reviews
Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. There are some very compelling numbers and arguments in this book about when and why this is so.
One of the takeaway messages is that there is no such thing as a "mobile use case" or a "desktop use case." McGrane points out that you don't control how the user sees your content, they do. She also provides some strategy on how to optimize your content and processes. Highly recommended.
All of the info in the book is valuable, and especially so for people who haven't been exposed to this type of thinking before.
My only complaint is the length. I do feel a few sections could have been a bit shorter. And there were a lot of repetitive intro and summary pages in every section.