- Publisher: Publisher (2012)
- Language: English
- ISBN-10: 1937557081
- ISBN-13: 978-1937557089
- Product Dimensions: 11 x 8.5 x 1.2 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #875,504 in Books (See Top 100 in Books)
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Content Strategy for Mobile Paperback – 2012
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ISBN: 978-1-937557-0-89 Paperback: 165 pages You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. Contents: Your Content, Now Mobile Content Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture People and Process
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Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. There are some very compelling numbers and arguments in this book about when and why this is so.
One of the takeaway messages is that there is no such thing as a "mobile use case" or a "desktop use case." McGrane points out that you don't control how the user sees your content, they do. She also provides some strategy on how to optimize your content and processes. Highly recommended.
All of the info in the book is valuable, and especially so for people who haven't been exposed to this type of thinking before.
My only complaint is the length. I do feel a few sections could have been a bit shorter. And there were a lot of repetitive intro and summary pages in every section.