- Paperback: 216 pages
- Publisher: New Riders; 2 edition (February 20, 2012)
- Language: English
- ISBN-10: 0321808304
- ISBN-13: 978-0321808301
- Product Dimensions: 7 x 0.5 x 8.9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.1 out of 5 stars See all reviews (63 customer reviews)
- Amazon Best Sellers Rank: #33,882 in Books (See Top 100 in Books)
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Content Strategy for the Web, 2nd Edition 2nd Edition
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“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
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“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
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Top Customer Reviews
A majority of the book deals with managing and organizing the flow of content between various "stake holders," perfect if you work at huge company with a bunch or bureaucratic hoops to jump through.
If you are a small business with only one or two points of contact and largely self manage your own website, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) is a much better choice.