- Paperback: 216 pages
- Publisher: New Riders; 2 edition (February 20, 2012)
- Language: English
- ISBN-10: 0321808304
- ISBN-13: 978-0321808301
- Product Dimensions: 7 x 0.6 x 8.9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (64 customer reviews)
- Amazon Best Sellers Rank: #30,102 in Books (See Top 100 in Books)
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Content Strategy for the Web, 2nd Edition 2nd Edition
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– Lucie Hyde, Director of Content, eBay Europe
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Top customer reviews
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/
This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!
Definitely recommend whether you are a content strategist or interested in why "Content is King".
It what I did get was so much useful information and important questions to ask that my head may just about explode with them all.
I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.
Is good if the reader go to Halvorson's website to complete the information.