Content Strategy for the Web, 2nd Edition 2nd Edition

4.4 out of 5 stars 151 ratings
ISBN-13: 978-0321808301
ISBN-10: 0321808304
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Frequently bought together

  • Content Strategy for the Web, 2nd Edition
  • +
  • Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
  • +
  • Content design
Total price: $79.31
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Editorial Reviews

Review

"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards


"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM


"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web 


"This book is the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability


"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules

About the Author

 


Product details

  • Paperback : 216 pages
  • ISBN-10 : 0321808304
  • Item Weight : 1.08 pounds
  • ISBN-13 : 978-0321808301
  • Product Dimensions : 6.9 x 0.7 x 8.9 inches
  • Publisher : New Riders; 2nd edition (February 10, 2012)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 151 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
151 global ratings
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Top reviews from the United States

Reviewed in the United States on April 29, 2015
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3 people found this helpful
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Reviewed in the United States on June 24, 2013
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11 people found this helpful
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Reviewed in the United States on December 10, 2018
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Reviewed in the United States on January 11, 2018
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Reviewed in the United States on May 3, 2017
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Reviewed in the United States on April 20, 2013
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Reviewed in the United States on March 21, 2014
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Reviewed in the United States on May 26, 2018
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Top reviews from other countries

E. Chittenden
5.0 out of 5 stars This book is to content strategy as 'Don't Make Me Think' is to UX
Reviewed in the United Kingdom on June 24, 2012
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8 people found this helpful
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D. W. Kessler
5.0 out of 5 stars Definitive, readable, practical, smart
Reviewed in the United Kingdom on November 9, 2018
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Amazon Customer
2.0 out of 5 stars This book was trumpeted as THE book on content strategy ...
Reviewed in the United Kingdom on February 15, 2017
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3 people found this helpful
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Mircea
5.0 out of 5 stars Indeed a reference book for content strategy
Reviewed in the United Kingdom on November 24, 2016
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Richard Baxter
5.0 out of 5 stars Excellent and thorough introduction to content marketing
Reviewed in the United Kingdom on July 16, 2015
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One person found this helpful
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