- Paperback: 216 pages
- Publisher: New Riders; 2 edition (February 20, 2012)
- Language: English
- ISBN-10: 0321808304
- ISBN-13: 978-0321808301
- Product Dimensions: 7 x 0.7 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 64 customer reviews
- Amazon Best Sellers Rank: #56,641 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Content Strategy for the Web, 2nd Edition 2nd Edition
Use the Amazon App to scan ISBNs and compare prices.
Frequently bought together
Customers who bought this item also bought
About the Author
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/
This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!
Definitely recommend whether you are a content strategist or interested in why "Content is King".
It what I did get was so much useful information and important questions to ask that my head may just about explode with them all.
I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.
Is good if the reader go to Halvorson's website to complete the information.