Content Strategy for the Web, 2nd Edition 2nd Edition
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About the Author
- Paperback : 216 pages
- ISBN-10 : 0321808304
- Item Weight : 1.08 pounds
- ISBN-13 : 978-0321808301
- Product Dimensions : 6.9 x 0.7 x 8.9 inches
- Publisher : New Riders; 2nd edition (February 10, 2012)
- Language: : English
- Best Sellers Rank: #73,520 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/
This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!
Definitely recommend whether you are a content strategist or interested in why "Content is King".
My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.
Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.
Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.
Is good if the reader go to Halvorson's website to complete the information.
Top reviews from other countries
If you work in the UX / IA or BA sector of web development, then you'll probably come across the requirement to develop a website using a content management system, or finding a solution for a client who has a lot of content or communication needs. In the past you'd probably create a spreadsheet and deliver the website ticking the boxes. In the past - this solution might have worked. However, more and more clients are taking the CMS and then rather rapidly ending up in exactly the same position they were in before they got their new website - i.e. a lot of content that nobody uses or can find.
The other issue that's facing our industry now is that there are multiple digital channels into which messaging or content needs to be delivered. How do you bring all of these channels together strategically to meet the needs of both the user and the business? Well - whilst this book won't do it for you, it gives you a really great set of tools to help you deliver what you need. It reduces the risk that the wrong message goes out on a specific channel, it also reduces the risk that the nice new website ends up with the wrong content in the wrong place.
The book is a pleasure to read, it's simple to understand and you'll probably find yourself going 'ah! that makes perfect sense, why haven't I thought of that before!' The techniques it suggests won't add lengthy delays to a project, nor will it mean it'll cost a lot more, it just brings things together in such a way that you'll end up saving money in the short, medium and long term.
It's a quick read but that belies the value packed into it.
If content is an important part of your job... you already have this.
I've learned quite a few things and I will definitely come back to it several times.