Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy Kindle Edition
|Length: 145 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Clear, concise and, most importantly, actionable ideas and strategies make this a must read.
What's even more impressive is the confident yet relatable writing style. Too often 'How To' books can come across as either preachy, boring theoretical tomes or too conversational to take seriously. It's clear from reading the book that the author has actually implemented her own advice and her campaigns have delivered results - rather than glibly repurposing the usual hackneyed ideas about writing and content marketing in general.
If you're looking for an authoritative guide on content marketing, one that will help you avoid some time consuming pitfalls as well as help you define an actionable plan then this book is for you. Highly recommended.
I was annoyed by the typos (especially since the author uses the book to sell her writing services) and the very obvious reason why this book exists, which is to get you to buy the author's services.
It's sad that so many books out there are like that.