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Content Warfare: How to find your audience, tell your story and win the battle for attention online Paperback – December 16, 2014

4.6 out of 5 stars 44 ratings

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Editorial Reviews

Review

"Here's what I love about Ryan Hanley -- his urgency. His urgency to learn, to teach, to succeed. That quality explodes from this book like a rocket." 
- Mark Schaefer, Author of Social Media Explained and The Content Code


"If you want to create content that stands out in this noisy world and delivers results for your business, study Ryan's new book." 
- Michael Stelzner, Founder, Social Media Examiner


"Content Warfare is full of truth and tough love. It's the battlefield playbook for winning the war of information." 
- Jay Baer, New York Times best-selling author of Youtility


"If you're serious about having you and your business stand out in an incredibly noisy world, and you are willing to take a hard look in the mirror while so doing, then read Content Warfare today. It's that simple." 
- Marcus Sheridan, CEO and Founder, at The Sales Lion


"You can't automate a content marketing program. It's work. A lot of hard work. But if you follow the formula in this book, you'll succeed." 
- Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks

About the Author

Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing.

Product details

  • Publisher ‏ : ‎ Ryan Hanley (December 16, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 0986369322
  • ISBN-13 ‏ : ‎ 978-0986369322
  • Item Weight ‏ : ‎ 13.1 ounces
  • Dimensions ‏ : ‎ 6 x 0.62 x 9 inches
  • Customer Reviews:
    4.6 out of 5 stars 44 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
44 global ratings
5 star
82%
4 star
11%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star
6%
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on March 30, 2015
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Reviewed in the United States on January 15, 2016
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Reviewed in the United States on October 8, 2015
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5.0 out of 5 stars Passionate, Purposeful, and Practical.
By Brent Kelly on October 8, 2015
I have been a long-time reader of Ryan's blog and fan of his content. This book is way more than just content marketing ideas (although there are many and they work). It digs deeper. It teaches you how great content is not about tricks and tactics, but about how content allows you to share the "soul" of your business. Small businesses have an opportunity to tell their story to reach prospects on a deeper, more personal level. He uses real stories and real experiences give you practical ways to gain attention for your business.

This opportunity often gets lost in technology tools and platforms. It's not the medium, it's the message.

If you want to learn how to connect with your prospects, customers, and allow your passion to become your profit, read this book today!
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2 people found this helpful
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Reviewed in the United States on March 7, 2016
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Reviewed in the United States on March 29, 2015
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Reviewed in the United States on May 22, 2015
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Reviewed in the United States on March 19, 2015
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Top reviews from other countries

Mark
5.0 out of 5 stars This book captures all the elements for a successful content marketing campaign...
Reviewed in the United Kingdom on March 14, 2015
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Omi Sido
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 9, 2015
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