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Content design Paperback – August 5, 2017
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Praise for Content Design
“A great practical guide to get you started in creating content that truly puts people first. It’s no-nonsense, sensible stuff. Sarah provides a set of techniques to create content that will work on the Web. Content that is designed for the way we search, read and live today.”
“Clear-eyed, practical, and immediately useful. Sarah Richards shows us not just what content design is, but how to actually do it—and why doing it well takes more than a knack for writing. Whether showing us how to gain support from stakeholders, research user needs, or critique content without hurt feelings and huffy standoffs, Richards’s experience leading some of the largest, thorniest content projects around shines through”
“Content design” is the label Sarah Richards gives to the art and science of creating content so people can use your service, buy your products, and validate your organization’s reason for existing. Sarah is one of the brightest minds in content strategy today, and she generously shares her wisdom, so the rest of us can put these principles into practice.
“Every content-rich organization needs this book!”
“This book, filled with examples and real-life stories, shows how to develop smart content that will help you beat your competitors, create legions of loyal customers, and be more successful.
“The end goal is to create the right content in the structure and format that will tell the most compelling story.
“Designing content in a transformative way is a journey of knowing best practices, understanding your audience needs, and bringing that understanding to the organization so everyone can think about the content in a whole new light. Come along for the ride – you’ll be glad you did.
About the Author
Born in Guildford, Surrey, Sarah Richards began her career as a researcher for a local television company before moving into copywriting.
After working for Ogilvy & Mather and Saatchi & Saatchi, Richards moved to a position with the Cabinet Office in the British government.
Starting in 2010, she created and led the www.gov.uk content design team for the Government Digital Service. The team was tasked with turning over four hundred diverse and complicated government websites into a single site focused on user needs. The result was a stunning work of content design held up as an example of the discipline’s potential.
Richards now runs the Content Design Center, consulting, coaching, and training organisations and governments around the world. More information about the Content Design Center can be found at www.contentdesign.london.
Top customer reviews
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Reading her new book is like sitting in the room with her and having her pour her knowledge right into your brain. The design is engaging and the content is on point (of course!). It's a great introduction if you're new to content strategy and design, and it's a great reference and refresher for more experienced content strategists, marketers, and anyone else who creates content for the web. Highly recommended!