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Contented Cows Give Better Milk 1st Edition

4.9 out of 5 stars 31 customer reviews
ISBN-13: 978-1890651107
ISBN-10: 1890651109
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Editorial Reviews

Review

"...will open your eyes to the truth about how organizations should treat the people who take care of the business." -- S. Truett Cathy, Founder & CEO, Chick-fil-A, Inc.

"It's nice to read something by guys who have been there and not just conducted experiements on college sophomores." -- Vitalwork

"Once you get past the bizarre photo of a cow on the book jacket - this is actually a good book." -- National Association of Female Executives

From the Inside Flap

It's no coincidence that the same companies show up every year at the top of esteemed publications' rankings for "Most Admired," "Most Innovative," "Fastest Growing," and "Highest Shareholder Return." One thing that many of the persistent winners share in common is a host of leadership habits that make these organizations great places to work, proving that managers can learn a lot from the dairy farmer's rule of thumb: "Contented cows give better milk."

In this revised and expanded edition of a book that absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows STILL Give Better Milk offers sound, practical advice for improving business outcomes through a focused, engaged, capably led workforce. It offers updated case studies and inspiring examples from real organizations that make employee engagement a vital part of their business strategy. Takeaways include:

  • How (and why) to communicate, through word and deed, exactly what your company is all about
  • How to hire and retain people with the capacity to be happy, productive, and successful at your organization
  • Ways to keep those employees committed to the mission and prevent distractions that sap their energy and enthusiasm
  • Why perks, benefits, and amenities don't tell the whole story of what makes a great workplace
  • Why high expectations beget high performance, and much more

Direct from the horse's, er, cow's mouth, Contented Cows will give you the tools and wisdom you need to foster a fully engaged workforce that helps your company outgrow, outearn, and outperform the competition.

--This text refers to the Hardcover edition.
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Product Details

  • Paperback: 208 pages
  • Publisher: Contented Cow Partners; 1 edition (November 15, 2000)
  • Language: English
  • ISBN-10: 1890651109
  • ISBN-13: 978-1890651107
  • Product Dimensions: 9 x 6 x 0.5 inches
  • Shipping Weight: 10.9 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #900,211 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
I have read hundreds of management books and found "Contented Cows" to be one of the most enlightening and refreshing, yet statiscally valid approaches to improving performance and productivity through improved employee relations. As a fellow management consultant, I like the way this book depicts the importance of creating a "healthy" environment starting at the top of the organization, yet at the same time showing ways that a front-line manager can make a grass roots change initiative.. I like your "No Excuse" type of mentality. I am a facilitator for accountability at all levels, and this book hits it right on the head. Thanks Richard and Bill for the fascinating and effective ways in which you present your methodologies for change.
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Format: Paperback
This book makes the case once and for all - when you treat your employees right, you make more money.
Catlette and Hadden have done a masterful job of looking at the bottom line of companies that do a world class job of taking care of their companies. Then they compare that to companies who don't. The result is very clear. The "contented cow" companies make more money. A lot more.
I like the fact that the book contains that kind of data. But I also like the stories the authors tell which bring the data to life.
The book is a good read, and makes a world of difference around the work place.
This book is written in a great style and reflects the candid, slightly business-irreverant style of the authors. It's no wonder that companies order this book by the box and that companies like Chick-fil-A use it for their training.
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By A Customer on March 10, 1999
Format: Hardcover
A to-the-point examination about why financially successful organizations are those that exhibit excellence in managing and motivating people. These contented cow companies meet three criteria: profitability, continuity and being regarded as a good place to work. Using lots of examples, the author's explore what such companies do. The book covers many subjects and offers a good deal of sound, practical advice. It also makes a convincing argument for thinking of people as the primary source of achieving the competitive advantage. Enjoyable, informative reading.
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Format: Paperback
This is not rocket science! No matter what our managerial "level", we all have a boss somewhere. Don't we perfom our best when we are treated as some who is valued, someone who matters? That's all this book is telling us, with facts and examples of successful companies, large and small, who "walk the talk"! Read this book and them commit yourself to leading your folks based on it's simple principles (which are not new, we just just needed the authors to write them down for us!)
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Format: Paperback
As the current manager of a retail establishment, I found this book honest, enlightening, educational and very easy to read. It is the perfect "manual" for improving one's self and the way one interacts with their employees. I have read this book twice to help remind me of the simple practices that make a working environment stronger. I strongly recommend this book to anyone who has the courage to honestly look at themselves and to make changes for the better.
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Format: Kindle Edition Verified Purchase
As a military trained person and having worked in many organizations outside of the military,the content of this book resonated with me. Very clear practical and rational principles and methodologies. Some of which I have used and some I will definitely start to use. Everyone from the CEO down to the shop floor should read this.
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Format: Hardcover Verified Purchase
Are your people fully engaged and focused on giving their best effort or are they doing only enough to keep them employed?

As Bill and Richard point out in this book(a revised and updated version of their first book), each of your employees have the ability to control the amount of discretionary effort they put into their work. How much they give can very slightly from day to day, depending on how they feel their effort is valued by you and your leadership team each day they are there. Some may refer to this as their "internal attitude" and each of them are in control of it.

This book covers a lot of area, including why your company values and your ability to effectively influence the people who build the product or greet your customers are so important to the bottom line results generated.

So how do leaders gain the effective influence with the people whom they are leading that will drive the consistent positive results they seek? Here are a few you should know.

1.)They set realistic and achievable goals for their people with appropriate rewards for achievement, for both tactical short term and strategic long term goals.
Without a clear compelling direction in place; employees feel what you have given them is just the "flavor of the month" policy and their attitudes and efforts will reflect this.

2.)They come across as authentic and "walk the talk". Bill Hewlett and David Packard of Hewlett Packard are great examples of this. They had an approach to business unmatched in their industry. I know this, because I worked for them when Bill and Dave were still running the business.
Google search "Dave Packard's 11 simple rules" and you'll begin to understand why their employees loved to come to work everyday.

3.
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