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The Contractor's CODE For Marketing and Sales Paperback – September 19, 2011
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About the Author
Elizabeth Allen is the Principal consultant of the sales consulting firm MarketSmartz, based in Kansas City. A self-employed entrepreneur from the age of 25, she has worked in every facet of strategic market planning, national brand management and executive sales management. Elizabeth is the creator and developer of CODE, a proprietary sales and marketing system that has transformed small- and mid-size companies nationwide. In development and test pilots for over ten years, CODE has transformed the sales process of dozens of companies across the United States. Her sales management systems are the subject of The Contractor's CODE for Marketing and Sales (2006) and Driving Demand: The CODE for Sales (2014). Frequently asked to speak to business groups, Elizabeth is a thought leader that delivers cutting edge insight and practical advice on how everyone throughout an organization can meaningfully participate and support the sales process. CODE relieves "Exhausted Rainmakers and Business Owners" from the endless task of having to drive business development. CODE creates a predictable customer pipeline that is not dependent upon the skills of any one individual. CODE delivers a sustainable exit strategy to business owners, while providing a system that will dramatically raise the performance and satisfaction of their organizational team. During the economic downturn of the past several years, Elizabeth has devoted much of her time and effort toward helping the many unemployed "Free Agents" transition to a new "Economy of One." From her observation that "the only difference between an entrepreneur and someone unemployed is that one has decided that he or she has something to sell," she developed a new CODE program to teach Free Agents how to "think like an entrepreneur," whether they become an entrepreneur or end up finding a new job. Elizabeth has taught and facilitated this course to a number of Free Agent groups. The program is documented in her recent book, The Economy of One: CODE for Free Agents (2011). Elizabeth served as a facilitator for The Kauffman Foundation's FastTrac program and as a mentor for the University of Kansas MBA Graduates Program. Her unique expertise and vast experience has been highlighted in InfoWorld, Entrepreneur Magazine, Concrete Monthly, and on a nationally broadcast PBS special. She has been featured in cover stories in the Johnson County (Kansas) Business Times and the Kansas City Small Business Monthly.
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Top customer reviews
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It has given me ideas on lead generation for new clients. I have a better understanding of how to track ROI on the marketing efforts of my team.
I will now have the benefit of knowing how to create a predictable pipeline of qualified leads. I now have a better method of how to create a real relationship with potential clients so that we can show them the value that our company brings so that our potential client isn’t just left to shop on price. This will allow me to charge what we are worth and not just on a “hard bid” or a “good price”. I now have a systemic approach that helps us qualify the right people. This is just a small sample of what I have learned from the Contractors Code. This was well worth the read. I believe this could help any company of any size or experience. Buy it right now and don’t go another day without it!!!