Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.
Download to your computer
Kindle Cloud Reader

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

by
Shelby D. Hunt (Author)
› Visit Amazon's Shelby D. Hunt Page
Find all the books, read about the author, and more.
See search results for this author
Are you an author? Learn about Author Central
Shelby D. Hunt (Author)
3.5 out of 5 stars 2 customer reviews
ISBN-13: 978-0765609328
ISBN-10: 0765609320
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Facebook Twitter Pinterest
Buy used On clicking this link, a new layer will be open
$14.56 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$48.65 On clicking this link, a new layer will be open
More Buying Choices
23 New from $40.71 21 Used from $14.56
44 used & new from $14.56
See All Buying Options
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Be Obsessed or Be Average
"Be Obsessed or Be Average"
A personal finance book about a man who went from rock bottom to multi-millionaire by pursuing his passion. Learn more | Kindle book
$48.65 FREE Shipping. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
  • +
  • Experimental and Quasi-Experimental Designs for Generalized Causal Inference
Total price: $190.69
Buy the selected items together

Customers Who Bought This Item Also Bought

Page 1 of 1 Start overPage 1 of 1
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.
Back
  1. Foundations of Marketing Theory: Toward a General Theory of Marketing
    Shelby D. Hunt
    5.0 out of 5 stars 4
    Paperback
  2. Experimental and Quasi-Experimental Designs for Generalized Causal Inference
    William R. Shadish
    4.2 out of 5 stars 48
    Paperback
    $142.04 Prime
  3. Mostly Harmless Econometrics: An Empiricist's Companion
    Joshua D. Angrist
    4.3 out of 5 stars 59
    Paperback
    $32.75 Prime
  4. What Is This Thing Called Science?
    Alan F. Chalmers
    4.5 out of 5 stars 8
    Paperback
    $19.83 Prime
  5. Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)
    Gerald Zaltman
    Hardcover
Next

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)
NO_CONTENT_IN_FEATURE
New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 360 pages
  • Publisher: Routledge (April 2, 2003)
  • Language: English
  • ISBN-10: 0765609320
  • ISBN-13: 978-0765609328
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #995,752 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)

Customer Reviews

Top Customer Reviews

2.0 out of 5 starsGot paid?
By Luis Sa on December 27, 2014
Format: Paperback
It seems that Mr. Prince got paid to write such words in the behalf of Shelby Hunt's book!! Hunt uses a kind of historical method to investigate controversies in marketing, trying to give philosophical colors to his book, forgetting that marketing, as said by Sergio Zyman, former marketing vice-president of The Coca-Cola Company, is nothing more than trying to sell more stuff to more people at the highest possible price. If people accept to pay that price, Zyman says it's because they see value in it. That's the way the society of consumption works!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsHunt's Book is Masterful
By Melvin Prince on April 11, 2013
Format: Paperback Verified Purchase
Bravo.

Hunt is the master of marketing theory!!
This iconoclastic and systematic work will undoubtedly advance theory-building in the field.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Set up a giveaway

What Other Items Do Customers Buy After Viewing This Item?

There's a problem loading this menu right now.

Learn more about Amazon Prime.

Pages with Related Products. See and discover other items: business marketing