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Conversation Marketing: Internet Marketing Strategies Paperback – May 12, 2006
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Throughout his affable guide to (gasp!) ethical internet marketing, Lurie systematically debunks the stigmas surrounding internet marketing to showcase the shady field in its purist form: as a highly efficient and effective means of marketing.
Through case studies, keen analogies, and step-by-step approaches, Lurie steers clear of loaded-down techie jargon in favor of a light, cocktail-party style chatter about his favorite subject: internet marketing that works.
And as you read on, you'll find Lurie a gifted conversationalist. Never smug or abstract, this eighty-nine-page book keeps it short and pithy, and you'll walk away feeling a little more intelligent, if only because you finally get what an RSS feed is.
An important note: although this book's title is aimed at internet marketing, the business strategies it espouses are solid advice for any entrepenuer or business leader. A great graduation gift or book club choice, anyone interested in commerce and/ or internet technology would benefit from reading it.
Like Lurie's writing style, this book is light on the wallet and compact for transit. An indispensible marketing guide that sells for a mere $19.99? Nothin' dirty about that.
Since the book IS so short, this is a quick read for anyone looking for ideas on a different approach to marketing their goods or services. It's to the point and delivers some good food for thought.
Overall, I'd recommend Conversation Marketing although it won't give you a brand spanking new approach to try. There are a lot of books that touch upon this concept (Seth Godin talks a lot about it in his books) so the odds of you having read other works that deliver the same basic message are pretty good if you're into this sort of thing.
In the world of social media, there are many "gurus" out there who claim to know how to use social media effectively for marketing a business or product. However, Lurie doesn't need to call himself a guru to get your attention. It's clear from his interactions on Twitter that he knows what he's talking about.
Conversation Marketing was not what I expected. I thought Lurie was going to talk about how to have conversations on Twitter and other social media platforms for marketing purposes, but instead he talks about the "conversations" we have with our potential customers every day through our website. Lurie is very convincing about the importance of a well designed website and analysis of the traffic on the website (for better conversations with our potential customers).
I recommend Conversation Marketing to anyone with a website who wants to improve business in some way. Even if you think you know the basics of internet marketing, Lurie's book is bound to give you some new ideas or even teach you something entirely new.