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Comment: Ex-Library Book - will contain Library Markings. Book shows a small amount of wear - very good condition. Selection as wide as the Mississippi.
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Conversations with Marketing Masters Hardcover – March 12, 2007

4.5 out of 5 stars 2 customer reviews

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Editorial Reviews

Review

"…a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)

From the Back Cover

Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era’s most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.

Introducing the Marketing Masters

  •  Philip Kotler
  • David Aaker
  • Jean-Claude Larreche
  • Regis McKenna
  • Don Peppers
  • Martha Rogers
  • John Quelch
  • Al Ries
  • Don Schultz
  • Patricia Seybold
  • Jack Trout
  • Lester Wunderman
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Product Details

  • Hardcover: 248 pages
  • Publisher: Wiley; 1 edition (March 12, 2007)
  • Language: English
  • ISBN-10: 0470025913
  • ISBN-13: 978-0470025918
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,961,783 in Books (See Top 100 in Books)

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By judith Lannon on May 5, 2007
Format: Hardcover
Laura Mazur and Louella Miles had the very good idea of interviewing the individuals best known for ideas in a number of different areas. Their book puts all the best ideas in one place-and in a very human form. Rather than merely producing a collection of summarized descriptions, they allow their subjects to speak for themselves. For a very stimulating insight into marketing's best ideas, the controversy surrounding them and the value that each contributes, Conversations with Marketing Masters makes very good bedside reading.
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Format: Hardcover
I heartily recommend this book.

The authors have assembled a group of folks who have each made a significant contribution to the discipline of marketing and recorded a wide range of views about the field. Anyone with an interest in marketing can examine all these views and pursue the ones of interest by means of the reference list provided in each chapter. Any serious student will want the book for this reference list alone.
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