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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by [Chris Smith]

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Chris Smith

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Kindle Edition

by Chris Smith (Author) Format: Kindle Edition

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"If you need more traffic, leads and sales, you need The Conversion Code."
Neil Patel co-founder Crazy Egg

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Steve Pacinelli CMO BombBomb

Capture and close more Internet leads with a new sales script and powerful marketing templates

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

Engage with consumers more effectively online
Leverage the strengths of social media, apps, and blogs to capture more leads for less money
Convert more Internet leads into real-world prospects and sales appointments
Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Print length

173 pages
Language

English
Publisher

Wiley
Publication date

February 11, 2016
File size

4445 KB
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Editorial Reviews

From the Inside Flap

"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE"
--Neil Patel
CO-FOUNDER, CRAZY EGG

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
--Oli Gardner
CO-FOUNDER, UNBOUNCE

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
--Dan Stewart
CEO, HAPPY GRASSHOPPER

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
--Steve Pacinelli
CMO, BOMBBOMB --This text refers to the hardcover edition.

From the Back Cover

"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE"
―Neil Patel
CO-FOUNDER, CRAZY EGG

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
―Oli Gardner
CO-FOUNDER, UNBOUNCE

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
―Dan Stewart
CEO, HAPPY GRASSHOPPER

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
―Steve Pacinelli
CMO, BOMBBOMB --This text refers to the hardcover edition.

ASIN : B01BLSD8LC
Publisher : Wiley; 1st edition (February 11, 2016)
Publication date : February 11, 2016
Language : English
File size : 4445 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 173 pages
Lending : Enabled

Best Sellers Rank: #182,375 in Kindle Store (See Top 100 in Kindle Store)
- #23 in Telemarketing (Kindle Store)
- #51 in Telemarketing (Books)
- #100 in Internet Marketing

Customer Reviews:
421 ratings

Customer reviews

5 star		81%
4 star		7%
3 star		7%
2 star		1%
1 star		4%

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Top reviews from the United States

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Courtney Cooper

The Conversion Code: Hopefully my competition won't read it.

Reviewed in the United States on March 30, 2016

Verified Purchase

Wow! Chris Smith has written a master guide to what I do and I have a lot to learn. His entertaining style and Innovative ideas are always cutting edge, straightforward, and down to earth. I was excited about this book, but as an online real estate marketer for roughly ten years, I wasn't convinced I would have a lot of "a ha!" moments. It was surprising at just how wrong I was. In fact, I could not put the book down and was highlighting passages like a mad woman. What I found is that I actually only have a decent general knowledge of what I am doing online. The Conversion Code immediately elevated that "expertise" to a completely different level and will continue to do so as I read it repeatedly. The book is written so that readers with any level of knowledge of the subject will have something to learn about and instantly be able to employ these nuggets into their plan. It should appeal to everyone interested in more business through conversions of online lead generation efforts, whether they are a beginner or experienced. Hopefully, my competition will forget to read it. Thanks, Chris!

14 people found this helpful

Helpful

Ryan

The first all-in-one book for attracting, cultivating, and most importantly, converting online leads!

Reviewed in the United States on March 23, 2016

Verified Purchase

The first sales book of its kind in a modern, tech world. I've been following Chris for years and when I saw his 20 minute presentation on sales last year I was totally hooked and couldn't wait for the book to be released. The book blew away ALL of my expectations, as it dissects every aspects of not only attracting online leads through landing pages, social media and blogs, but also does what no other book seems to do, which is focus on the actual conversion of the lead. He write like he speaks, which is with passion and charisma.

I was 40 pages into the book when I realized I am going to have to read it again as soon as I am done the first time. Its more than a sales book in that it can be used as a manual for everything you do when you are setting up lead conversion. I will be referencing this book for every landing page, Facebook ad and social media post I put out from now on. That was the surprise. What wasn't a surprise was the lead conversion techniques for on-the-phone conversion. The reason it wasn't a surprise is because I'm a Curaytor client and I got sneak peaks into this a few months ago and...wow....It totally blew me away. I don't use "scripts" anymore. I only use The Conversion Code outlines. I taught it to my team back in November and December and our conversion has gone tripled. Learning how to break the barrier on the first 10 seconds of a call, then following up and ever-so-gently interjecting your features and benefits in a way that turns a lead's thinking is nothing short of genius. He may not have invented this but he sure has it perfected.

Thank you Chris for putting your heart and sole into this book. Its amazing!

21 people found this helpful

Helpful

Johnson Family

#TheConversionCode Good nuggets on metrics that matter for analytics

Reviewed in the United States on April 8, 2018

Verified Purchase

Just finished this book. #TheConversionCode

Good nuggets on metrics that matter for analytics. This author is pro Facebook Ads, Email Marketing, & Sales. Chris Smith (author) does a good job at defining some important resources to use for digital marketing.

However, his SEO ADVICE, His opinion on it and Google SEO are extremely elementary, and outdated.

In Chapter 3 he talks about “optimizing your posts for the search engines”. He gives you about seven tactics to optimize for search, and one of them is an extremely high risk to the point where you could have your website graded a low-quality score (Panda) from Google if you actually took his advice. This is a common problem in the SEO industry, unfortunately.

It is hard to read books like this where the authors talk about search tactics like they are “the answer” to SEO. They say things like “use this conversion code”...

The tips they are giving are a pile of 💩.

11 people found this helpful

Helpful

Regis

Practical to the core

Reviewed in the United States on December 15, 2019

Verified Purchase

It is no surprise that Chris Smith mentions the movies Boiler Room and Glengarry Glen Ross in his book: this is a book about selling selling selling. Period. In a scene in Glengarry Glen Ross, Alec Baldwin shows in a blackboard: ABC - Always Be Closing. That is the spirit. The book brings some interesting hints about building landing pages and leveraging social media to gather leads, but those pale in front of Chris Smith's script to "always be closing," his "code to conversion". While I have never been a salesperson myself, I felt like in the skin of the saleswoman who once tried to sell me and my family a vacation package in a beach resort. I later learned that the place where they pitched their sales (and where we were gently guided to) was charmly nicknamed "the slaughterhouse". So that is the spirit. Take control of your lead, don't let her have second thoughts and close the deal. Always be closing.

3 people found this helpful

Helpful

Jay Campbell

The Most Influential, Relevant and Impactful Internet Marketing Book You Will Find in 2016!

Reviewed in the United States on December 10, 2016

Verified Purchase

This is hands down one of the best books I've ever read on Internet Marketing.

The Conversion Code is literally a MUST HAVE BOOK for anyone involved in utilizing the internet to market, promote and sell their brand/business online. There are tips and tricks in this manual WAY ABOVE what most people know about marketing on the web.

As a person involved in digital marketing for close to 21 years, I CAN NOT SPEAK HIGHLY ENOUGH about the info found inside. Since I bought his book, my wife and I have employed a number of his tips and tactics to TRANSFORM the way we are consuming, sharing and engaging with social media-especially Facebook.

As a person who purchases ZERO LEADS for any of my businesses, the tactics and strategies he outlines are solid gold in improving organic customer acquisition and becoming more relevant online.

If you are an entrepreneur, sales guy/gal or just a person wanting to me more effective online, BUY THIS BOOK TODAY! It is truly a game changer!

10 people found this helpful

Helpful

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Simon Sutton George

Good part 1 and 2 but part 3 had little to do with me.

Reviewed in the United Kingdom on September 3, 2017

Verified Purchase

Good part 1 and 2 but part 3 had little to do with the way I run my business. However, I've taken probably 3 to 5 good ideas from this book. Worth the money and time to read it.

One person found this helpful

Alfred E

Excellent book for marketers and salespeople

Reviewed in the United Kingdom on November 24, 2017

Verified Purchase

The book teaches how to build websites, landing pages, emails and close sales. Must for every marketer and salesperson. I personally learned a lot about sales techniques. I will start using them immediately. Thanks Chris for the book.

Pau G. O'Callaghan

Malísimo.

Reviewed in Spain on May 13, 2020

Verified Purchase

Es un libro terriblemente desactualizado. Se escribió en 2016 y se pasa todo el libro revelando las maravillas de Facebook Ads y el Retargeting, algo cotidiano a día de hoy.

Además es de esos libros yankis que procuran venderte hype y emoción, pero se queda muuuuy a medio camino.

Muy mal, menuda racha llevo.

Translate review to English

Jens

Nützliche, gut strukturierte Liste mit Conversion Tipps

Reviewed in Germany on November 18, 2019

Verified Purchase

Offen gesagt habe ich mich zuerst schwer getan mit dem Buch.
Grund dafür ist, dass die Listen mit Tipps und Tricks auf Ressourcen basieren, die gratis im Internet verfügbar sind (der Autor gibt dies ganz offen zu und verlinkt korrekt auf diese, z.B. Ressourcen von Neil Patel zu Landingpage Design).

Nachdem ich das Buch aber jetzt mehrmals zu Rate gezogen habe, finde ich es sehr hilfreich. Das Buch konzentriert einfach in geringem Umfang (= Schnelligkeit) nützliche Tipps zu Blogs, Landingpages, Facebook Ads, Social Media Tipps usw.

Deshalb find ich die Preisleistung gut und kann das Buch empfehlen.

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Ernesto

Excelente

Reviewed in Mexico on July 16, 2018

Verified Purchase

El libro no es una guía de "como hacer" sino de "Que hacer", es un libro que te orienta sobre lo que debes hacer por todos los medios digitales para generar una mejor conversión con clientes. No esperes un libro del tipo paso-a-paso. A mi me parece una conferencia convertida en libro pero de esas conferencias donde sales con muchas ideas y notas para ir más allá con tu emprendimiento.
Lo recomiendo ampliamente.

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