Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
+ $3.99 shipping
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Hardcover – March 7, 2016
|New from||Used from|
Frequently bought together
Customers who bought this item also bought
From the Publisher
The Conversion Code Data Visuals
It's a new world filled with tech-savvy, mobile-first, social media-addicted consumers, and much of the sales and marketing advice of yesterday no longer applies. Companies are being forced to engage with their prospective customers online via social media, mobile apps, blogs, and live chat before ever meeting in-person. But, learning to survive - and thrive - in this new sales environment demands a new way of thinking.
The Conversion Code is your guide to capturing Internet leads, creating quality appointments, and closing more sales in a world where being online is everything.
From the Inside Flap
In The Conversion Code you will learn a step-by-step system for capturing and converting online leads into closed sales at the highest rate possible.Today's consumers are savvy, and they have more options than ever before. The same is true for salespeople and marketers. The ability to generate qualified leads and hyper-personalize the sales experience is unprecedented because of the Internet.
That's where this marketing guide stands apart from every other resourceit's written by an award-winning salesman who knows how to close deals over the phone the same day. Getting a person's name and email address is one thing, but getting their credit card number takes the practical blueprint inside detailing specifically what to say and when to say itright down to the most successful tone to useso you can consistently convince people to buy from you. But, before that, there needs to be someone to call, which is why two-thirds of this book spells out exactly how to generate profitable Internet leadsat a low cost per click, lead, and acquisitionand how to use technology, people, and marketing automation to turn those leads into an endless supply of quality appointments for your sales team.
If you're interested in making more money, you won't put this book down because it's so easy to quickly find the authoritative guidance you need to get results. Do you need to generate more Internet leads, need help turning leads into sales appointments, or help closing over the phone? The "How To Crack The Conversion Code" chapter tells you where to go for concrete solutions to each of those problems. This hands-on resource becomes more valuable the more you use it because of such game-changing features as:
- A new sales script that has been tested and convinces people to buy from you every single day
- Hard-earned tips and techniques that built fortunes for an A-list of celebrated (and notorious) leaders in sales
- Unbiased advice on software, platforms, and design strategies from the author's personal revenue-generating toolkit
- A complete list of the analytics and metrics you should be focused on for your website, landing pages, email marketing, social media and salesalong with what you should do based on what you find
Selling in the digital age is easy when you have The Conversion Code.
From the Back Cover
"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE"
CO-FOUNDER, CRAZY EGG
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
CEO, HAPPY GRASSHOPPER
"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
I am currently working on enhancing my conversion rates. Chris's thoughts on effective landing pages, blog writing styles and automation are cutting edge. As the writer of over 1000 real estate blog posts I thought I had the formula down. He added nuance I had never thought about.
His scripting ideas are thoughtful and not the can, self-centered drivel many preach. He sells with heart and integrity and teaches others to do the same.
YOU have to do the work. YOU have to set aside the time. YOU have to know the scripts (not read it, know it). YOU have DIG DEEP. Don't just run a sales a call, be a listener. Chris Smith gives you all the tools that you need and then piles on pro tips to make you stay up at night doing research, just to find out that you should just do what he says.
If you want to read a book that cuts to the chase and tells you what to do and how to do it, get The Conversion Code and start to experience what it feels like to be a closer, while also being a good person. Give value, help people, but don't just give it away at the beginning. If YOU don't think the book works, it's because YOU aren't listening to Chris Smith.
This book is the best book I've read when it comes to generating leads and converting leads. Whats so amazing about it is that its not just for Real estate. I'm not a Real Estate Agent. Any business person that is looking to grow their business needs to buy this book. Its a MUST read.
After completing the book the biggest take away for me was, "Follow the Code". Don't deviate from what Chris tells you to do. He tells you step by step what to do. I got cute and tried to do it my way and did not convert as highly. FOLLOW THE CODE!!!
I recommend this book and Audible recording for new sales and marketing people, or for seasoned professionals that can admit they don't know everything. This will put dollars in your pocket!
What Chris is teaching is simple yet complex putting it all together. The audible has little tid bits that are "side notes" all thru out...more golden nuggets of wisdom...not in the book. I got both! This is going to need more than just one read or listen to digest it all...
Overall...one of the better books on marketing and sales that has come out in awhile.
1) The book has well written, easy to understand prose that gets to the point
2) It has numerous ideas you can integrate into your online presence & business
3) The book gives you suggestions on vendors you can use (or not use) to build your online real estate
4) The book is not technical, but still gives you very specific ideas which harness the power of the web
1) Once everyone figures out how to use these methods, the book will need to be updated and you will likely have to pay for it again
2) Most of these ideas are already in use and you will have to evolve them to meet user's preferences
3) If you don't know how to use Facebook or communicate with Freelancers (Upwork), then many recommendations may not make sense