- Paperback: 312 pages
- Publisher: Wiley; 1 edition (February 1, 2011)
- Language: English
- ISBN-10: 0470616334
- ISBN-13: 978-0470616338
- Product Dimensions: 7.4 x 0.7 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (75 customer reviews)
- Amazon Best Sellers Rank: #62,145 in Books (See Top 100 in Books)
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Convert!: Designing Web Sites to Increase Traffic and Conversion 1st Edition
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From the Back Cover
This advice can transform your web site's success
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
- Understand the essentials — your market, your proposition, and your delivery
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
- Learn how to use testing to improve your site's conversion rate
- Discover the holistic nature of web site optimization and why multiplicity matters
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
- Combine creativity with analysis for the best possible results
About the Author
Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.
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Top customer reviews
If you want to learn just about conversion, buy You should test that (http://www.amazon.com/You-Should-Test-That-Optimization-ebook/dp/B00ATLLHRA).
If you want to get a good idea how to make your website better and what content to make, buy this book.
A lot of books focus on how to write killer copy or headlines, how to optimize your site for search engine traffic, etc. The result is that you don't end up with a very clear game plan. Maybe you try to find traffic from a bunch of seemingly-related keywords; you then put together a site based on something you see someone else doing that looks like it might work. Maybe you put together a "long copy" super sales page because a lot of marketers swear by them. When it doesn't work, you try something else completely different--another blind guess. There's no real clear idea of what you need to do and how you can accomplish your goals.
That all changes after you read "Convert!" Ben Hunt shows you how to identify markets, how to understand customer motivations and what's driving each segment of customers, and based on his concept of an "Awareness Ladder," how to give the customer exactly what he/she wants. He shows you how to organize your website into a sales funnel with each page (even the non-sales pages) having a clearly defined goal and purpose. He then gives you a specific outline for how to fine-tune and improve your conversions one step at a time.
It took me about three days to read through this book. Now that I'm done, it's given me a totally new perspective as I look at my website. I now have a clear idea of how to improve my business and how to get more traffic and conversions.
I highly recommend that you read this book. At the very least, his extensive case studies and examples will give you some new ideas you hadn't considered; at best, it'll completely change your perspective and you'll think, "I know exactly what I need to do now!"
My websites rely on calls to action and conversion of visitors into mailing list subscribers or buyers of ebooks or downloading of apps.
I needed no convincing to buy this book, and you shouldn't either. It is absolutely CHOCK FULL of rolled-gold tips that will absolutely help you convert.
Seriously, this book takes a while to get through as it triggers so many action points. I've had to read it front to back, then read it again to get all my action points.
Whether you're a web designer building sites for people, a UX person helping to optimise someone's site, a small business owner engaging with designers, or a website owner/administrator responsible for your site's continuous improvement, I don't recommend you get this book, I demand it.
Ignore this book at your own peril. Ben knowns his stuff and has been practising his arts for years. By buying this book you can effectively leverage his knowledge to your own benefit.
Highly, absolutely, strongly recommended.
Books on theoretical e-commerce websites drive me crazy when it becomes obvious the author doesn't really know from experience. Convert! is filled with actual accounts of what works and what doesn't.
The concept of multiple landing pages for my site was something I already had a vague idea about after seeing that many visitors never landed on the home page. This book spells out how to take advantage of this by creating multiple landing pages tailored to the visitors.
Anyone who is planning to build or already has an e-commerce website would do well to get this book right away. You will make mistakes, that's a given, but Ben Hunt's book will be a wonderful source for the inevitable questions and decisions you will have.
It has a well thought out index which I also have annotated and highlighted.
It will take awhile to implement much of what he lays out in the book. Some of it will probably span the coming year. At the same time, what I've already put into action the first couple days after reading part of the book more than paid for it.
Charles / EuroPartsHouse.com