- Paperback: 312 pages
- Publisher: Wiley; 1 edition (February 1, 2011)
- Language: English
- ISBN-10: 0470616334
- ISBN-13: 978-0470616338
- Product Dimensions: 7.4 x 0.7 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 76 customer reviews
- Amazon Best Sellers Rank: #590,292 in Books (See Top 100 in Books)
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Convert!: Designing Web Sites to Increase Traffic and Conversion 1st Edition
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From the Back Cover
This advice can transform your web site's success
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
- Understand the essentials — your market, your proposition, and your delivery
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
- Learn how to use testing to improve your site's conversion rate
- Discover the holistic nature of web site optimization and why multiplicity matters
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
- Combine creativity with analysis for the best possible results
About the Author
Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.
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Top customer reviews
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If you want to learn just about conversion, buy You should test that (http://www.amazon.com/You-Should-Test-That-Optimization-ebook/dp/B00ATLLHRA).
If you want to get a good idea how to make your website better and what content to make, buy this book.
My websites rely on calls to action and conversion of visitors into mailing list subscribers or buyers of ebooks or downloading of apps.
I needed no convincing to buy this book, and you shouldn't either. It is absolutely CHOCK FULL of rolled-gold tips that will absolutely help you convert.
Seriously, this book takes a while to get through as it triggers so many action points. I've had to read it front to back, then read it again to get all my action points.
Whether you're a web designer building sites for people, a UX person helping to optimise someone's site, a small business owner engaging with designers, or a website owner/administrator responsible for your site's continuous improvement, I don't recommend you get this book, I demand it.
Ignore this book at your own peril. Ben knowns his stuff and has been practising his arts for years. By buying this book you can effectively leverage his knowledge to your own benefit.
Highly, absolutely, strongly recommended.
This book takes Ben's approach to web design even one step further. Sure, it's great to have a good looking website, but how do you make sure it gets results?
"Convert!" offers a step-by-step, practical guide to making sure your website gets the maximum amount of traffic and conversions. It tackles and demystifies everything from copywriting to search engine optimization in one easy to follow book. It would have taken me years of trial-and-error or thousands spent on seminars and courses to amass the amount of knowledge I gained from this book. Ben has done all the work for you.
An excellent return on investment, and highly recommended for anyone who wants a more effective website, whether you are a web designer, marketer or business owner.
Ben's first ebook 'Save the Pixel' was a great 'eye-opener' for me and really gave us a good tool to use in our dialog with our contracted website developers. Convert is even a better book that provides both a practical and philosophical approach to designing great websites. I would highly recommend it for any 'do it yourself' company or those wanting a tool to ensure that your web development agency is basically on the 'same page' with you.
This is really a great book that takes a lot of the mystery out of the website development and marketing process. Nice job Ben.
Books on theoretical e-commerce websites drive me crazy when it becomes obvious the author doesn't really know from experience. Convert! is filled with actual accounts of what works and what doesn't.
The concept of multiple landing pages for my site was something I already had a vague idea about after seeing that many visitors never landed on the home page. This book spells out how to take advantage of this by creating multiple landing pages tailored to the visitors.
Anyone who is planning to build or already has an e-commerce website would do well to get this book right away. You will make mistakes, that's a given, but Ben Hunt's book will be a wonderful source for the inevitable questions and decisions you will have.
It has a well thought out index which I also have annotated and highlighted.
It will take awhile to implement much of what he lays out in the book. Some of it will probably span the coming year. At the same time, what I've already put into action the first couple days after reading part of the book more than paid for it.
Charles / EuroPartsHouse.com