- Paperback: 312 pages
- Publisher: Wiley; 1 edition (February 1, 2011)
- Language: English
- ISBN-10: 0470616334
- ISBN-13: 978-0470616338
- Product Dimensions: 7.4 x 0.7 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 76 customer reviews
- Amazon Best Sellers Rank: #585,436 in Books (See Top 100 in Books)
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Convert!: Designing Web Sites to Increase Traffic and Conversion 1st Edition
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From the Back Cover
This advice can transform your web site's success
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
- Understand the essentials — your market, your proposition, and your delivery
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
- Learn how to use testing to improve your site's conversion rate
- Discover the holistic nature of web site optimization and why multiplicity matters
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
- Combine creativity with analysis for the best possible results
About the Author
Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.
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Top customer reviews
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If you want to learn just about conversion, buy You should test that (http://www.amazon.com/You-Should-Test-That-Optimization-ebook/dp/B00ATLLHRA).
If you want to get a good idea how to make your website better and what content to make, buy this book.
The main purpose of the book is to help you identify the problems that your products or services solve for people, and then based on that and the amount of direct competition out in the "Google-sphere", to also help you generate specialized landing pages that rank well on Google, so that you can "funnel" your traffic through a set of engaging pages (also talked about in some detail), that ultimately lead to the one click you value most... the "buy now" click.
In the end it boils down to this: most people set up their web sites like an old-school product brochure and with an inward focus. They list a bunch of features and capabilities they're proud of, without really connecting to the customer's need (on a psychological level) to solve a particular problem. A great quote in the book goes something like: "The guy in the hardware store looking for a 1/2" drill bit does *not* need a 1/2" drill bit, he needs a half-inch hole." This book will help you to focus on the problem-solving benefits of your project or service, as it relates to web pages and helping people find those web pages through Google and other search engines.
I will say though that if you have a decent marketing background and understand the differences between features and benefits, and how to use emotional pull to highlight benefits, a large portion of this book will be refresher for you. There are still many useful tips though on how to find long-tail keywords, and things of a more technical nature, to help you reach that end, should you already have the marketing background and know that it's about connecting with customer needs more than broadcasting all the cool stuff your products or services can do and hoping someone finds it.
My websites rely on calls to action and conversion of visitors into mailing list subscribers or buyers of ebooks or downloading of apps.
I needed no convincing to buy this book, and you shouldn't either. It is absolutely CHOCK FULL of rolled-gold tips that will absolutely help you convert.
Seriously, this book takes a while to get through as it triggers so many action points. I've had to read it front to back, then read it again to get all my action points.
Whether you're a web designer building sites for people, a UX person helping to optimise someone's site, a small business owner engaging with designers, or a website owner/administrator responsible for your site's continuous improvement, I don't recommend you get this book, I demand it.
Ignore this book at your own peril. Ben knowns his stuff and has been practising his arts for years. By buying this book you can effectively leverage his knowledge to your own benefit.
Highly, absolutely, strongly recommended.
Another reviewer rated the book 1-star saying that much of the content can be found free on the web.... Isn't that true for most information? Sure you can find much of this content on the internet *IF* you know what you're looking for. Ben does a great job telling us what is important and why, then provides supporting imagery. Perhaps the reviewer could write a more informative book to enlighten us. I'll pay up to $30 for the pleasure. I've been an "internet guy" for over 10 years and many of the things I learned from this book were new to me.