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Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life Paperback – May 26, 2010
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From the Inside Flap
In business, we can't make a living selling to our friends. We don't have the luxury of choosing our colleagues or our managers, our clients or counterparts in other companies. So learning how to establish rapport with all sorts of people is crucial, which is what Nicholas Boothman teaches, simply yet powerfully, in his step-by-step program.
It begins with the ABCs of Neuro-Linguistic Programming--Attitude; Body Languge, including how to synchronize with another person; and Congruence, where communication is coordinated both in what we say and how we say it. Then Boothman describes the four key business personalities--Dreamers, Persuaders, Controllers, Analysts--and how to communicate with each one. He shows how to nail down the Big Idea in a 10-second presentation, how to be a schmoozer instead of a dry fact-talker, and how to establish credibility and authority right out of the gate. Filled with skills, techniques, and creative exercises to help make the most of every type of encounter and relationhip, this book is a direct connection to success.
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In addition to business contacts, of the best things this has heped me with is everyday connections. It's great to start a conversation with a clerk at Wal-Mart or Home Depot with the intent to hopefully brighten their day. I was able to connect with my hygenist to help her talk through a family issue she was having. I've been able to better present concepts in a church group I lead using I-KOLA to help them better picture what I'm saying. I'm sure I'll have more stories in the near future. For anyone looking to improve connections with others, I highly recommend this book; it will be something I continually reference.
Also, I was aware of all of the things the author points out, though they are good commonsense reminders. I gave it 4 stars because it will probably help you if you are new to this kind of idea.
Now we can ask ourselves as we go through our day, 'Am I accomplishing what I should be right now?' That keeps us all focused and on track. We are building better relationships with our patients and potential patients which allows us to share what we can provide for them. That translates into more satisfied customers who refer more satisfied customers. If this book can help a dental office it can help any business.
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