CoolSearch: Keeping Your Organization In Touch and On the Edge... 1st Edition
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?? one of its strengths is its practicality.? (Independent on Sunday, 16 May 2004)
??fascinating book..? (Professional Manager, September 04)
From the Inside Flap
CoolSearch highlights five characteristics that define Millenials:
Intimacy - the ability to establish and sustain close relatonships over the internet
Loyalty - to their own closely guarded personal networks and, less consistently or reliably, to brands and employers
Awareness - of social issues inside and outside work, of the need for transparency and honesty and any hypocrisy in brand management or human resource strategies
Balance - in the interface between work and personal living their enthusiasm to embrace 24/7 lifestyles
Risk - in their openness to frequent change and their willingness to be open, flexible and mobile
Understanding how these characteristics impact on personnel and marketing orthodoxies is essential if companies are to bridge the generational divide. CoolSearch will hep identify the opportunities, threats and changes that are involved.
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