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The Coolest Startups in America (Volume 1) Paperback – February 14, 2012
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"Identifies companies that are disrupting traditional industries... [Author Doreen Bloch] uncovered 7 common characteristics of the most successful startups..." -- DARYL BERNSTEIN, Chief Executive Officer of RightSignature
About the Author
Doreen Bloch is a startup expert, entrepreneur and author in New York City (via Silicon Valley). Doreen is the author of The Coolest Startups in America, and the co-founder of an early-stage technology startup. She is a graduate of the Haas School of Business undergraduate program at the University of California, Berkeley where she was awarded the Jack Larson Fellowship for Entrepreneurship & Innovation. Doreen is a member of the Young Entrepreneur Council. Doreen's work has been featured by The New York Times, Inc.com, Under30CEO, Fox Buisness, The Huffington Post, Forbes, Forbes Women, Women 2.0, MSN's Business on Main, Feministing, Girls in Tech, The Daily Muse & more.
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The selection of the startups in the book spans many industries, its current and therefore gives the reader a great opportunity to open the eyes to the technological advencements created daily by the founders and visioneries that run those startup companies. The book is very easy to understand, its witty as well as it is well researched by the author. I recommend it to anybody who wants to see how the technology world will impact each and every one of us now and in the very near future, and it is a great tool for graduating university students to reasearch possibilities for employment and/or intership. I also would recommend the book for enterpreners, investors, business people and young and old alike to get the first hand knowledge of the most current technology. I recommend this book and give it a 5 stars!!!It can make a great gift!
Overall, it was a quick, entertaining and informative read. Pretty Cool, indeed!
The book is very helpful for new beginners of start up !
Coolest Startups is the first hard-cover startup catalog. The language is witty, the puns are fun, and the graphics are neat. For the outsider, it's a fantastic book, showcasing some of the most interesting startups in the US (plus three from outside the US).
If you are actually in the startup scene, you'll notice that the book is superficial in parts. The most glaring error I found was about Bespoke Innovations - they don't do prosthetic legs; instead the do only covers for prosthetic limbs. This should have been obvious to the author, who marvels at one point in Chapter 65 that the cost is only a few hundred dollars. This is a completely unrealistic price point for a prosthesis, and in fact Bespoke's website lists prices around $3000.
Other than that, the book is a quick and useful read, and you may fund out about a few useful startups you hadn't heard before: TaskRabbit, RentAStudent, Second Market, Axial Market, askSunday etc. Recommended.
I think there is a mathematical error in one of the parts though, I think where the guy uses is Square account to give himself a cash advance. He says that this is cheaper then getting a cash advance on his credit card the usual way, which would cost him 20%. But if he swipes his credit card on his own Squareup.com account, won't have have to pay the 2% or so interchange fee on the amount, and then have to pay the advance back in a month? 2% over about 30 days or so is actually worse than 20% isn't it? Anyways, that's a minor point. Great book!