- Hardcover: 256 pages
- Publisher: AMACOM; First Edition edition (April 4, 2007)
- Language: English
- ISBN-10: 0814473865
- ISBN-13: 978-0814473863
- Product Dimensions: 6 x 1 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 12 customer reviews
- Amazon Best Sellers Rank: #2,192,773 in Books (See Top 100 in Books)
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Coolhunting: Chasing Down the Next Big Thing Hardcover – April 4, 2007
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From Publishers Weekly
MIT Sloan School of Management vets Gloor and Cooper strip "cool" of its cool in this half-baked introductory lesson to trendspotting. Beginning with a definition of "cool" that includes "excellent," "fun" and "makes the world a better place, in some way," the authors show how the excellent, fun iPod is truly cool because it's "keeping kids out of trouble." Strung together with the thinnest of strings, this textbook-style read covers a double-handful of basic new media concepts, including the "swarm," a future-predicting, trendsetting collectivity; the "coolhunters" who get down in the trenches, uncovering those swarms; and the "coolfarmers," nurturing know-it-alls who encourage the fruition of nascent creativity. Redundancy creeps in early, as the repetition of these terms-along with the mantra, "don't be a star, be a galaxy"-may lead readers to question whether Gloor and Cooper have a grasp on the latest trends in trendspotting. The authors' advice-brainstorm with others, the best ideas come from unlikely places, etc.-is mostly familiar, having been put to use by everyone from Ben Franklin to Google, but at least it's reliable.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Coolhunting reports on useful techniques for helping to see what’s coming.Wrap it in a plain brown wrapper,and read it surreptitiously." -- Tom Davenport, Harvard Business Online
"...Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start." --Jack Covert, 800-CEO-READ Blog
“Marketers, especially the online variety, and anyone else chasing what’s cool, will want to read the new AMACOM book Coolhunting .” -Ted Kinni, Reading Writing Management Blog
“If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.”
-Jack Covert, 800-CEO-READ Blog
“Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's ‘cool.’" -- AllThingsWorkplace.com
“Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'.” -- Soundview Executive Book Summaries
“The authors write in a style that is easy for those outside of their cutting-edge mindset to understand." --Midwest Book Review
“Helping to ‘elucidate the culture of cool’ this book is fascinating… based on solid and credible field research…“ – Inside Retailing
“…For those keen to mine the wealth of information available in online communities…virtues of social network analysis are clearly demonstrated…an inspiring read…”-- B&T Weekly
“There are many layers to this book, but readers will leave convinced that social networks hold the key to the future.” – BizEd magazine
Top customer reviews
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My main (and only) complaint is that it took quite a bit of time to get to the "meat" of the book as the background and examples of group dynamics dominate the better part of the book. I admit and agree that it's important to establish the background the authors have, but it could have been done in fewer pages with fewer examples in my opinion.
Overall, I'd recommend the book to idea and trend seeking types. Just understand you'll not be discovering new trends and the next big thing immediately. If you understand social networking and how groups interact to become a "mind of one," you might be able to skim the first portions of the book and jump right into the practice of "Coolhunting."
As far as I am concerned, the book uses too much of its own terminology and has to spend too much time defining terms. And the authors cite too many names and specific instances instead of smoothing over all of that and telling a simple easily digestible story. The title of the book is "Coolhunters." And that is fine. But why was there so much coverage of "Coolfarmers" in the book. That was a sideshow, and should have been left out in my humble opinion.
Basically I learned that coolhunters are seekers of trends and trendsetters. A coolfarmer is a leader of trendsetters. Swarm creativity is creativity resulting from a collective mindset. And Collaborative Innovation Networks (COINs) are teams of trendsetters who share ideas, information, and work in order to produce swarm creativity. Then social networks are cited as an example of some COINs. But so what? I still need to have all this pulled together for me so I can recommend the book to someone interested in starting a business or make their business better. I can't do that!
This book had 10 chapters as follows:
1. Why "cool" matters
2. Swarm creativity creates cool trends
3. Swarms can better predict the future
4. About trendsetters
5. Coolhunters look for coolfarmers
6. When swarms go mad
7. Do-it-yourself coolhunting with technology
8. Coolhunting by automated social network analysis
9. Five steps to becoming a coolfarmer
10. The coming world of swarm creativity
Ik zou graag de connectie leggen tussen de productieve gemeenschap uit de boeken van Robert Quinn en de COllaborative Innovation Networks van Gloor & Cooper. Absoluut lezenswaardig!
Most recent customer reviews
give you theory. There are lots of compelling examples and good -- even unlikely
-- stories...Read more
Reading this bright book is a recommended experience.Read more