The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells 3rd Edition, Kindle Edition
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That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly.
When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.
The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book.
The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads.
Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.
In The Copywriter’s Handbook you will learn:
• 38 headline examples
• The 4 - “U’s” of great copy
• 15 ways to open a sales letter
• The 10 - point criteria of ads that sell
• 11 ways to make your writing more readable
• 22 reasons why people might buy your product
• The 7 questions you must ask about your audience
Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.
Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.
He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.
I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business.
5 Stars all day.
Joshua Lee Henry, M.A. & MBA Essentials, Salesforce
Founder & CEO, Activate Advertising Agency, L.L.C
This book has it all! I have this book on my kindle, but bought the actual book as a guide to go back to.
Easy reading, easy understanding of how and what copywriting is all about.
Here we go.
This book helped me lauch my carreer. The first job I got using it's sales techniques to get the job, paid for the book back. This book doesn't cover just sales letters, which most newby copywriters are fooled into thinking are the only form of copywriting that exists.
No, it covers all possible assignments you could possibly get. From product catalogues ( lucrative I tell ya...LUCRATIVE ) to webcopy to sales letters and direct mail.
And yes, classified ads are there too.
This book cover more than copy. It's a course in good writing. Even if you don't want to b a copywriter I'd still recomend you get it just to learn how to write good, clear writing.
But remember, the only thing it doesn't cover is how to make it as a freelancer.
If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.
All three authors emphasize that copy writing is about salesmanship (better to follow conventions that have already been proven to work), not entertainment that reinvents the wheel & gets you few sales.
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