The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells 3rd Edition, Kindle Edition

4.6 out of 5 stars 185 customer reviews
ISBN-13: 978-0805078046
ISBN-10: 0805078045
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Editorial Reviews

Review

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.


Product details

  • File Size: 1094 KB
  • Print Length: 436 pages
  • Publisher: Holt Paperbacks; 3 edition (April 1, 2007)
  • Publication Date: April 1, 2007
  • Sold by: Macmillan
  • Language: English
  • ASIN: B003JH8MHO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #53,139 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Marketing & Sales
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Business & Economics Books
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