The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells 3rd Edition, Kindle Edition
Use the Amazon App to scan ISBNs and compare prices.
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Customers who bought this item also bought
Would you like to tell us about a lower price?
Top customer reviews
Don't be fooled on how basic the first few chapters may seem, you'll find that Bob bly doesn't hold back on any of his expert knowledge on the topic of copywriting.
I highly recommend this book to anyone who is serious on learning how to be a marketer and on selling with words.
The book is fairly exhaustive, covering what copywriting is, how to write based on your intent (i.e. to communicate, to sell, etc.), writing for different types of copywriting assignments (direct mail, web/email, PR materials, brochures/catalogs), even how to get a job as a copywriter or hire one yourself. The back of the book also contains valuable appendices for trade periodicals, websites, books, and organizations.
The book is fantastic by itself, but its main focus is on the copywriting industry. For those who are looking to start and maintain their own freelance copywriting business, I strongly recommend The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less to accompany this book. Between the two, no stone is left unturned.
Most recent customer reviews
Set up an Amazon Giveaway
Customers who viewed this item also viewed
What other items do customers buy after viewing this item?
Look for similar items by category
- Books > Business & Money > Job Hunting & Careers > Guides
- Books > Business & Money > Marketing & Sales > Advertising
- Books > Business & Money > Skills > Business Writing
- Books > Reference > Writing, Research & Publishing Guides > Writing > Fiction
- Books > Reference > Writing, Research & Publishing Guides > Writing > Writing Skills
- Kindle Store > Kindle eBooks > Business & Money > Job Hunting & Careers > Career Guides
- Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Writing Skills
- Kindle Store > Kindle eBooks > Business & Money > Skills > Business Writing
- Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Writing Skills