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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells Paperback – April 4, 2006
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“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
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I found it to be a great read as it has a WEALTH of information within its pages. It's well-written and very easy to understand and absorb. It was a nice prelude for the copywriting course offered by the American Writers & Artist's, Inc. (AWAI) course in copywriting, and I would recommend it to anyone who is interested in pursuing a career in copywriting and even those who are already working as copywriters!