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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition Paperback – April 4, 2006

4.6 out of 5 stars 464 ratings

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Editorial Reviews

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.


Product details

  • Item Weight : 11.9 ounces
  • Paperback : 432 pages
  • ISBN-10 : 0805078045
  • ISBN-13 : 978-0805078046
  • Dimensions : 5.5 x 0.8 x 8.28 inches
  • Publisher : Holt Paperbacks; 3rd edition (April 4, 2006)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 464 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
464 global ratings
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Top reviews from the United States

Reviewed in the United States on March 9, 2018
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Reviewed in the United States on November 2, 2018
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Reviewed in the United States on January 4, 2016
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Reviewed in the United States on May 25, 2019
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Reviewed in the United States on July 12, 2017
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Reviewed in the United States on January 15, 2019
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Reviewed in the United States on May 21, 2020
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Reviewed in the United States on July 13, 2017
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Top reviews from other countries

Paul Simister
4.0 out of 5 stars A good guide for someone who wants to be a freelance copywriter
Reviewed in the United Kingdom on December 8, 2015
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11 people found this helpful
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Mr. C. Gaynor
5.0 out of 5 stars Your Copywriting Success Starts Here
Reviewed in the United Kingdom on September 27, 2017
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James M Williams
5.0 out of 5 stars Fantastic book for new copy writers
Reviewed in the United Kingdom on August 7, 2015
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james callander
2.0 out of 5 stars Basic for learners
Reviewed in the United Kingdom on November 4, 2019
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Thing Reviewer
3.0 out of 5 stars Has nice checklists though
Reviewed in the United Kingdom on February 2, 2017
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