The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition Paperback – April 4, 2006
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About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
- Item Weight : 11.9 ounces
- Paperback : 432 pages
- ISBN-10 : 0805078045
- ISBN-13 : 978-0805078046
- Dimensions : 5.5 x 0.8 x 8.28 inches
- Publisher : Holt Paperbacks; 3rd edition (April 4, 2006)
- Language: : English
- Best Sellers Rank: #363,844 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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That’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly.
When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.
The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book.
The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads.
Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.
In The Copywriter’s Handbook you will learn:
• 38 headline examples
• The 4 - “U’s” of great copy
• 15 ways to open a sales letter
• The 10 - point criteria of ads that sell
• 11 ways to make your writing more readable
• 22 reasons why people might buy your product
• The 7 questions you must ask about your audience
Whether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.
Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.
He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.
I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business.
5 Stars all day.
Joshua Lee Henry, M.A. & MBA Essentials, Salesforce
Founder & CEO, Activate Advertising Agency, L.L.C
Clear. Concise. Relevant.
I wish someone had handed me this book 11 years ago and then I wouldn't have had to learn everything in it the hard way.
I could go on all day about this book. If you need to understand copywriting and what is expected from copywriters, this book is a must-have!
The book is full of gems that have sharpened how I think about writing and presenting so I can work better with my marketing partners. It is now an essential part of my tool kit. I highly recommend it to all those interested in pitching services or ideas to their customers.
Top reviews from other countries
I bought it after a recommendation from a client who was a copywriter and because of the rave reviews on Amazon.com. The back cover says that it is for anyone who writes or approves copy including entrepreneurs. I see it more for beginners and aspiring freelance copywriters.
It is well written and very easy to read. The scope is very broad with chapters on print advertisements, direct mail, brochures, public relations, commercials and multi-media, websites and emails. It also covers the issues of how to get as a job as a copywriter and how to hire and work with copywriters. The final chapter is an introduction to graphic design issues.
There is a good chapter on headlines which is often the most essential element of copy since it is the "ad for the ad". However the book is short of wows. I didn't find myself rushing to update my notes or reaching for the highlighting pen too often.
It is recommended for anyone wanting to become a freelance copywriter since it has such a wide scope. However I would also encourage you to spend time reading the direct response classics from Joe Sugarman, Claude Hopkins, Gary Halbert, David Ogilvy, Victor Schwab, Dan Kennedy etc.
About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
Useful tips on writing headlines, formatting sales letters and general tips on what to say in different types of copy...
It's all broken down into organised chapters so you don't get information overload...
Just a great book that will get you eager to test out your copywriting skills straight after reading first three chapters!
Has nice checklists though.