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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells Paperback – April 4, 2006
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“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
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Top Customer Reviews
I could go on all day about this book. If you need to understand copywriting and what is expected from copywriters, this book is a must-have!
If you're new & in a rush, then just read Bly. Otherwise, you could follow my reading sequence as the first two books have their own strengths.
All three authors emphasize that copy writing is about salesmanship (better to follow conventions that have already been proven to work), not entertainment that reinvents the wheel & gets you few sales.
Don't be fooled on how basic the first few chapters may seem, you'll find that Bob bly doesn't hold back on any of his expert knowledge on the topic of copywriting.
I highly recommend this book to anyone who is serious on learning how to be a marketer and on selling with words.
Burton B., Tennessee
The book is fairly exhaustive, covering what copywriting is, how to write based on your intent (i.e. to communicate, to sell, etc.), writing for different types of copywriting assignments (direct mail, web/email, PR materials, brochures/catalogs), even how to get a job as a copywriter or hire one yourself. The back of the book also contains valuable appendices for trade periodicals, websites, books, and organizations.
The book is fantastic by itself, but its main focus is on the copywriting industry. For those who are looking to start and maintain their own freelance copywriting business, I strongly recommend The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less to accompany this book. Between the two, no stone is left unturned.
Most Recent Customer Reviews
This book is a must read for somebody like me.