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Copywriter's Handbook Paperback – Illustrated, April 7, 2020

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4.6 4.6 out of 5 stars 1,115 ratings
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The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Review

"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." ―David Ogilvy

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."―The Los Angeles Times

"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." ―Ad Day

"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." ―Roger Parker, Audio Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
Previous page
  1. Print length
    496 pages
  2. Language
    English
  3. Publisher
    Griffin
  4. Publication date
    April 7, 2020
  5. Dimensions
    5.35 x 1.25 x 8.2 inches
  6. ISBN-10
    1250238013
  7. ISBN-13
    978-1250238016
  8. See all details
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  1. The “4 U’s” copywriting formula—which stands for urgent, unique, ultra-specific, and useful—can help.
    Highlighted by 1,203 Kindle readers
  2. But the goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to sell products.
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  3. “The best headlines appeal to people’s self-interest, or give news.”
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Product details

  • Publisher ‏ : ‎ Griffin; Updated edition (April 7, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 1250238013
  • ISBN-13 ‏ : ‎ 978-1250238016
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.35 x 1.25 x 8.2 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,115 ratings
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Robert W. Bly

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

4.6 out of 5 stars
4.6 out of 5
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Top reviews from the United States

Jen
5.0 out of 5 stars Great!
Reviewed in the United States on November 12, 2023
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Hillari Hunter
5.0 out of 5 stars My Second Time
Reviewed in the United States on August 8, 2023
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Arek Dvornechuck
5.0 out of 5 stars One of the best copywriting books!
Reviewed in the United States on January 18, 2023
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Arek Dvornechuck
5.0 out of 5 stars One of the best copywriting books!
Reviewed in the United States on January 18, 2023
The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting.

The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more.

Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials.

PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.
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5 people found this helpful
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Peter M Soares
4.0 out of 5 stars Hm. Lots of repetition. An ok introduction.
Reviewed in the United States on June 21, 2020
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OrganicAnne
VINE VOICE
5.0 out of 5 stars Bob Bly is the guy!
Reviewed in the United States on April 1, 2023
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Terry L., Brock
5.0 out of 5 stars Excellent Tips that you can use immediately
Reviewed in the United States on February 22, 2023
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mpqtpie
3.0 out of 5 stars Book for Beginners
Reviewed in the United States on January 10, 2023
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Daniel T. Reece
5.0 out of 5 stars It walks you through, step by step. Very understandable.
Reviewed in the United States on November 23, 2022
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Denise Araujo
5.0 out of 5 stars Impecável
Reviewed in Brazil on May 10, 2023
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Abhijeet R Katte
5.0 out of 5 stars Every copywriters must have handbook
Reviewed in Canada on November 15, 2021
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Abhijeet R Katte
5.0 out of 5 stars Every copywriters must have handbook
Reviewed in Canada on November 15, 2021
The book arrived in stipulated time. It's a new book and the quality is top notch. This book is treasure of knowledge for those beginning their copywriting career.
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ankush
5.0 out of 5 stars Don't think before buying
Reviewed in India on May 1, 2023
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Gary
5.0 out of 5 stars My copywriting has grown 10x
Reviewed in the United Kingdom on March 22, 2023
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Javier López Vivas
5.0 out of 5 stars Lo esencial está aquí
Reviewed in Spain on August 6, 2022
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