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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) Paperback – Illustrated, April 7, 2020

4.6 out of 5 stars 607 ratings

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Editorial Reviews

Review

"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." ―David Ogilvy

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."―The Los Angeles Times

"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." Ad Day

"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." ―Roger Parker, Audio Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Product details

  • Publisher ‏ : ‎ St. Martin's Griffin; 4th ed. edition (April 7, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 1250238013
  • ISBN-13 ‏ : ‎ 978-1250238016
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.38 x 1.31 x 8.21 inches
  • Customer Reviews:
    4.6 out of 5 stars 607 ratings

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn &amp; Bacon). McGraw-Hill calls Bob Bly &quot;America's top copywriter,&quot; and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

4.6 out of 5 stars
4.6 out of 5
607 global ratings

Top reviews from the United States

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Reviewed in the United States on June 21, 2020
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Top reviews from other countries

Mike
5.0 out of 5 stars Make (more) money with your writing
Reviewed in the United Kingdom on June 29, 2020
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9 people found this helpful
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NA
5.0 out of 5 stars Brilliant package of ideas
Reviewed in the United Kingdom on February 11, 2021
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Rob's Audible
5.0 out of 5 stars A “go to” volume for understanding copy styles.
Reviewed in the United Kingdom on September 22, 2021
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5.0 out of 5 stars A “go to” volume for understanding copy styles.
Reviewed in the United Kingdom on September 22, 2021
An excellent go to volume for understanding writing style of getting people to take action. The right action in the right context.
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Kevin Glennon
5.0 out of 5 stars Great Reference book!
Reviewed in the United Kingdom on April 28, 2021
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Daylee
5.0 out of 5 stars Does what it says on the tin
Reviewed in the United Kingdom on May 12, 2021
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