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Copywriting That Sells High Tech Paperback – January 2, 2006

3.9 out of 5 stars 10 customer reviews

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Editorial Reviews

Review

The format of Copywriting That Sells High Tech is ideal for both students learning the trade and experienced marketing professionals looking for inspiration. The chapters are easy to read through all at once and easily referenced as needed. --Carrie Rosati, Impact! Newsletter, Society for Technical Communication

I've had the original edition on my desk for over a decade, and have referred to it hundreds of times. It's dog-eared to say the least! ... I suspect this new edition will sit on my desk as a handy reference for another decade. --Steve Slaunwhite, For Copywriters Only newsletter

Anyone who liked the first edition of King's book will find the second even better. And any marcom writer who's never encountered her book should check it out. --Gordon Graham, SoftwareCEO.com

From the Author

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. I wrote this book because it is an everday resource that I needed, but could not find, for my own copywriting work for technology companies.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration. You'll see numerous ideas and techniques that can be applied to many marketing communication and public relations documents. You'll also learn from examples drawn from a range of technologies, including computer hardware and software, telecommunications, networking, and electronics.

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Product Details

  • Paperback: 368 pages
  • Publisher: WriteSpark Press (January 2, 2006)
  • Language: English
  • ISBN-10: 0976639602
  • ISBN-13: 978-0976639602
  • Product Dimensions: 1 x 8.5 x 5.3 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,645,121 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Esther Schindler TOP 500 REVIEWERVINE VOICE on August 29, 2007
Format: Paperback
I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.

There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.

Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.

The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.

The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate.
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By P. Seah on February 6, 2010
Format: Paperback Verified Purchase
The book is extremely elementary and a lot of the content is pertinent to copy writing in general. I had expected more detail on how to make high tech content simple and engaging, which is the main premise of the title of the book. However this is only explored in a superficial manner in the book. In my opinion, buy the book only is you have less than a year or two of experience in the field. For more more experienced marketing practitioners, it would be a waste of money buying the book.
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Format: Paperback
Copywriting That Sells High Tech by award winning copywriter Janice King is the comprehensive reference to effectively writing a marketable and compelling piece of public relations material for high-tech products and services. Introducing the reader to literally hundreds of ideas and tactics used to create the most desirable product descriptions possible, Copywriting That Sells High Tech explores an innovative and productive approach to copywriting. Copywriting That Sells High Tech is very strongly recommended to all aspiring copywriters and marketing specialists for its scrutiny of such an otherwise sparsely covered topic.
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Format: Paperback
I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. I had no trouble following it, but King does try to cover too much material in one book. Buy this book for an overview of copywriting and read first the chapters that pertain to your particular project (something King suggests herself). Move on to other books for a more in-depth view.
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Format: Paperback
This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials. The book is loaded with tips on how to craft compelling content.
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