- File Size: 425 KB
- Print Length: 71 pages
- Publisher: Anorak Publishing (March 2, 2014)
- Publication Date: March 2, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00IR9ONEK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
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Copywriting Wizardry: Learn How to Write Spellbinding Headlines (Art of Writing Book 2) Kindle Edition
|Length: 71 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Headlines are presented in a fill in the blank format, e.g.
Warning [Some Sign(s)] That [Blank]
followed by examples like:
10 Warning Signs That You Chose the Wrong Wife
or a question like:
Warning - bleeding gums - a sure sign of gum disease?
Among different types of headlines are the ever popular How To headlines, headlines that elicit shock (The Shocking Truth about ...) , headlines based on lack of knowledge (3 little known facts that could affect your [blank], headlines directed to specific audiences, headlines promising peace of mind, alleviating problems, offering guidelines, headlines that offer x number of ways to solve a problem, headlines that offer x number of steps to solve a problem, and many others.
it is a good resource to start your creative juices flowing.
As an author, I've found this book to be quite helpful and I know I will be putting this knowledge to use in the near future!
By the way, titles are never copyrighted so you can borrow with impunity.
Keep writing and I will keep reading,
Judy Helm Wright aka "Auntie Artichoke" author, speaker and wise woman with a global message
If you are new or old salt for Copywriting,
this book is one you want in your collection!
Great Examples, and explanations. Fun, Easy to read, and interesting all come to mind to summarize the experience of reading a fresh approach to Copy.