- Hardcover: 169 pages
- Publisher: Mcgraw-Hill; 70th edition (October 1998)
- Language: English
- ISBN-10: 0070502404
- ISBN-13: 978-0070502406
- Product Dimensions: 1 x 5.2 x 8.5 inches
- Shipping Weight: 4.8 ounces
- Average Customer Review: 3.6 out of 5 stars See all reviews (18 customer reviews)
- Amazon Best Sellers Rank: #3,273,803 in Books (See Top 100 in Books)
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Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth Hardcover – October, 1998
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Top Customer Reviews
The reason I bought this book is because I felt the topic is interesting - to link martial art philosophy to business strategy. Within the book, I saw a lot of martial art philosophy and lots of quotes on this, and I saw a few business examples(just a few). However, the author didn't explain clearly on the relationship between those martial art philosophy and those business examples. For instance, the author talked about Aikido-based strategy should be "Reflexive and defensive", and there is no attack in Aikido-based strategy. However, he went on and said "to attack the opponent on his or her strong points and make these redundant", which is pretty confusing to me. While it is not wrong to "attack the strong points", I do think it has been said by someone else before, and I couldn't understand why "reflexive and defensive" equals "attack the strong points". Moreover, the author quoted "Dell computer" as support on this argument, but I didn't see why Dell computer's direct marekting strategy is to "attack the strong point" of IBM/Compaq, and why it is "reflexive and defensive".
In addition, I think the author quoted too much martial art philosophy and didn't provide enough business cases to explain the business application of those philosophy. Maybe I'm Chinese and those so-called martial art philosophy seems so natural to me and nothing new. By reading lots of those "same old thing" without new findings (i.e. business application), it really bores me. I quitted reading the book after finishing introduction and part I.
Net, I dind't think this book provides useful business learning to me. Recommend not to buy.
Most Recent Customer Reviews
A book that I coincidentally found when I was searching for new stuff in corporate strategy. Great book with topics and philosophies that triggered my mind. Read morePublished on November 24, 2005 by Kerry Barnestow
Corporate Aikido is a new way of looking at traditional strategies. As a MBA student I liked it very much and it gave me new insights into new ways of formulating competitive... Read morePublished on March 4, 2000
Last time I was in Los Angeles I bought Pino's book. I think it is great. I do not know much about Aikido but his view on strategy really made me think about my business. Read morePublished on September 20, 1999
After seeing Robert Pino's appearance on CNN I bought the book. Awesome! The way he gives senior executives a fresh look at strategy and how they can guide their employees to... Read morePublished on May 31, 1999