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Corporate Blogging For Dummies Paperback – August 9, 2010
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"If you want to be an effective corporate blogger, let's face it...you really need this book" (Brian Clark, founder, Copyblogger, (tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)
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* Clearly communicate what corporate blogging is and how its distinct from personal and professional blogging.
* This book caters to businesses of all types. No matter what stage you are at in your corporate blogging endeavors, there is something to be gleaned here.
* The metrics they lay down for measuring the success of your blogging expenditures are very clearly defined. I think this is where most companies drop the ball - they don't measure success or even if they do measure success, they are not doing it right. Douglass and Chantelle totally give you the resources to be able to confidently go into the boardroom and effectively communicate exactly how well the companies blog is performing to stakeholders.
* Timeless advice. Everyone knows the web is changing at breakneck pace. Small business and big business alike have a hard time keeping up. But even at the time me reading the text (nearly 3 years after publication) I found this book still very relevant.
* Managing bloggers. Some of this section pertains to metrics which I harped on. However, the management theories here I've never seen anywhere else. This can be found in Chapter 7, by the way. Identifying the best bloggers from within your organization, structuring ongoing education for your bloggers, unifying voice between the brand and multiple bloggers, and most importantly how to get your employed bloggers to take ownership of the content they produce on behalf of the company.
Now, this book is not all roses. My only con is that its quite lengthy. At 432 pages there is a whole lot of content. There is room for content to be condensed throughout. The length could also be intimidating to blogging newbies. "I didn't know there was THIS much to blogging! Sheesh" Thats me pretending to be a whiny corporate blogger.....
Overall, I would give this book a solid recommendation for entrepreneurs and marketing executives who are considering blogging OR already blogging and could use some extra bang for their buck. Don't read this book front to back, but rather, take the "just in time" learning approach and take in tidbits of information as its relevant for your particular situation.
Other blogging books all start and end the same: enter a beginner, finish a slightly smarter beginner. But this book is thorough enough and engaging enough that the beginner won't be lost and the expert won't be bored. Anyone who wants to start blogging needs to get this book.
Corporate Blogging for Dummies is a great book for any serious blogger. There is so much more to it than just sitting down and writing a blog post. There are things to consider like your voice, your audience, & your platform. This book covers this in detail.
Personally, this book has helped me look at my blog as more than "something I should do". I now see it as a huge business opportunity to expand the reach of my business through networking, awareness, & search engine optimization (seo). I learned how to add call to action buttons on my site and fully track them in Google Analytics. I also learned how to better promote my past & current blog posts to reach new readers.
Overall, I highly recommend Corportate Blogging for Dummies. (It's a lot better than some of the other Dummies books out there!