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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970 Paperback – March 16, 2009
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Page forty-three reveals an interesting observation: Geigy had no style manual, except for the packaging. The company relied on choosing designers who all had a similar attitude to design and were mostly trained at the Allgemaine Gewerbeschule in Basel. Clearly this paid off judging by the high quality of the printed material shown throughout the pages.
As the leading Swiss chemical company with an impeccable corporate face (I would place Hoffman La Roche a close second during the fifties and sixties) the company exported this to divisions in other countries. There is a chapter on Geigy in America and another dealing with United Kingdom. An interesting chapter, by graphic historian Roger Remington, though not relating directly to the company deals with the influence of Swiss graphic design in America.
The first part of the book takes an overall look at the how Geigy organized and ran their Publicity department (a footnote says that before 1966 this was known as the Propaganda Department) in Basel.Read more ›
I was impressed as hell. The paper stock, the feel and the best part, the images and content were exciting.
If you like Swiss design this is a must have in your collection.