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Corporate Goad: Case Studies in Transformational Change Hardcover – April 3, 2018
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"During his career Kurt specialized in analyzing businesses and offering concrete opportunities to improve them — sometimes revolutionary in nature. In his book he offers a number of real world scenarios that highlight the relationship between complexity and cost. He presents his material in an economical, easy to read manner. I found his book stimulating and suggest it go to the top of any executive’s reading list.” - Ken Woodrow, former President of Target Stores
“A fantastic book in many ways, from laugh out loud funny to case studies that drive home tried and true business concepts. A true mix of what has worked very well over the years, along with new found creativity. Great read!" -Tony Castor, Managing Director, Kidd & Company
“This is a very well written book, detailing the benefits of simplification in the management process. I recommend it.” - Ed Mertz, former General Manager of Buick Motor Division
“Whether you work in an organization or are still in school, this book will provide you with a road map for becoming an effective “goad” to implement productive change. As was the case when Kurt was consulting for my company, his lessons are cogent and actionable.” - David Greene, Professor, Kelley School of Business, Indiana University
“Kurt Krauss is a brilliant strategist and a wonderful storyteller. Buy this book before your competitor does!” - Joe Fisher, Former CEO, Burson-Marsteller USA
About the Author
Kurt Krauss spent his career leading major transformative change initiatives across a wide variety of companies, institutions, and organizations. He began his career working in production and inventory management for two companies in the Midwest. After receiving his MBA from Carnegie-Mellon University, he joined the firm of Booz Allen Hamilton, where he was elected to the partnership in 1984. In 1992, Mr. Krauss co-founded The Mead Point Group, a small management consulting firm focused on strategy, organization, and operations work in the service sector. His firm was purchased by the advertising giant Young & Rubicam in 1997, and he then served as Chief Financial Officer of Burson-Marsteller, the largest subsidiary of Y&R.