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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Hardcover – January 2, 2008

4.3 out of 5 stars 6 customer reviews

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Editorial Reviews

Review

"The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps." (marketingpilgrim.com, April 3, 2008)

From the Inside Flap

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation

We all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company's lost reputation, and preserving its organization and culture.

Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name—and prevent it from being tarnished in the first place.

Recognizing the tangible value and good-will created by a company's reputation, Corporate Reputation:

  • Explains why reputation, more fragile than ever, matters to a company's valuation, well-being, and permission to exist

  • Isolates a new stage—reputation recovery—that deserves its rightful place in the reputation-building process

  • Identifies the most important steps in recovering reputation

  • Explores the roles that corporate leaders play in reputation recovery and sustainability

  • Provides a practical, time-tested road map for restoring reputation over the long-term

Losing money is a setback for a company, but losing reputation is a major blow. Corporate Reputation shows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company's most competitive asset remains alive and well.

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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (January 2, 2008)
  • Language: English
  • ISBN-10: 0470171502
  • ISBN-13: 978-0470171509
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,949,798 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
This book was purchased for class. Clear, straight to the point, an easy but informative read. Gives sound advice for reputation management and recovery. Also the author's positions are supported with well known case studies. Gaines-Ross is a trustworthy source for those seeking information on crisis management. She gives critical feedback that I trust is beneficial for public relations practitioners and corporate leaders. However, the information is somewhat broad and not as specific as other texts such as the Ten Commandments of Crisis Management.
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Format: Hardcover
Most leaders recognize the critically important role that reputation plays in the long-term success of an organization. If you don't believe that statement then perhaps you should consider the names of the following companies: Enron; Worldcom; Arthur Anderson; AIG; Firestone - each of these organizations experienced major crises and each tried to recover. Some succeeded and some failed. In her book Corporate Reputation, Dr. Leslie Gaines-Ross examines the spectrum of reputation addressing everything from negative reputation triggers; early warning signals to crises; avoidance tactics as well as how to restore and nurture a positive image. Soundview recommends this book because the author offers a thoughtful, prescriptive approach to reputation recovery. She presents a 12-step procedure that's segmented into four stages or categories, which capture the most important aspects of recovering what was lost of a battered and beaten reputation. If your organization has not yet experienced a major crisis this book can help you minimize the fallout. It also provides immediate tactics for companies already embroiled in controversy to help you stop your organization's reputation slide into oblivion. Don't wait until your company is in dire straits, read this book straight away!
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Format: Hardcover
The book is a must read for any company executive facing a corporate crisis-or is smart enough to realize that pretty much every company faces a reputation crisis at some point.

The book is an easy read and, as the title suggests, the repair process is divided up into 12 different steps. My favorites being "Step 1: Take the Heat-Leader First" and "Step 8: Seize the Shift." The latter explaining how corporate crises can often be linked back to shifts in business climate that leaders failed to see or ignored.

Drawing on her work with Weber Shandwick, and citing numerous case studies (IBM, BP, Xerox, Tyco, and Boeing), Gaines Ross does an excellent job with Corporate Reputation.

In summary; no CEO should be handed the reigns of a company, until they've read all 160 pages of this brilliant book.
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