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The Corporate Sponsorship Toolkit Paperback – June 29, 2012
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"This book is a delight. Kim has used all the experience she’s gained over many years in the sponsorship business to provide a complete toolkit for anyone working in the industry—whether you are a sponsor, a sponsee or working in an agency. Kim’s style is straight-talking and you’ll find yourself laughing at her directness. Anyone who can’t make their sponsorships more successful after reading this is in the wrong business. It’s a must-read—buy it now."
--Karen Earl, Chairman, European Sponsorship Association, www.sponsorship.org
"The Corporate Sponsorship Toolkit is a fascinating and insightful read that makes you see the world of sponsorships in a different light. Kim is at the forefront of understanding the formula for sponsorship success and her insights will give you a distinguishable advantage in the marketplace."
--Brian Gainor, Partnership Activation, www.partnershipactivation.com, @BrianGainor
"Entertaining and highly applicable to marketers and sponsorship professionals anywhere in the world, The Corporate Sponsorship Toolkit is packed with inspiring success stories, along with one or two train wrecks (so you know what NOT to do). It provides clear, concise and creative ways to navigate the sometimes treacherous waters of acquisition, internal buy-in, leverage and measurement—ultimately landing you on the beautiful shore of best-practice sponsorship. This book is a hands-on, must-read for any sponsor ready to advance to the next level."
--Josefine Hadell, Swedish Sponsorship Association, www.sefs.se
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Top customer reviews
Having spent more than two decades in sponsorship and experiential marketing, I've crossed paths with hundreds of sponsors, properties and professionals, none with the depth and breadth and knowledge of Skildum-Reid. Her insights, clarity and straightforward delivery make this book a must-read for beginners and pros alike, not only in sponsorship, but in marketing in general.
Because sponsorship is the most integrated of all marketing platforms, you'll learn more from this book than you will in an MBA-level marketing course. Get schooled in objectives, infrastructure, strategy, leverage, negotiations, measurement, ambush prevention and literally everything you need to know to build your most successful sponsorship in this book, complete with questionnaires, worksheets and checklists. You'll want to keep this book on your desk and refer to it over and over!