- Paperback: 124 pages
- Publisher: iUniverse; Edition Unstated edition (August 19, 2009)
- Language: English
- ISBN-10: 1440154139
- ISBN-13: 978-1440154133
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 7.7 ounces (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #2,080,298 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.75 shipping
+ Free Shipping
The Corporate Storyteller: A Writing Manual & Style Guide For The Brave New Business Leader Paperback – August 19, 2009
About the Author
Elaine Stirling is a corporate communication consultant and creative writer who has published both fiction and nonfiction works. Her clients include international banks, non-profit agencies, hospitals and top-tier business schools. A mother of two grown sons, she lives near Toronto, Canada and shares her world views on her website www.elainestirling.com.
Showing 1-5 of 8 reviews
There was a problem filtering reviews right now. Please try again later.
I came across this book through a social networking site group who share ideas on organisational change practices and just had to buy it.
A new style of writing for the brave new business leader indeed and without all the dogma's of theory usually churned out.
I shall continue to refer to this most useful book and look forward to the next by this author, Elaine Stirling is definitely one to watch out for in my learning library collection. Fabulous!"
Back-and-forth emails to make a point or clarify one are among the most frustrating aspects of business communication. Your initial message will make all the difference as the tenets of Stirling's logic and formulae for written communications become self-evident and begin to become a natural thought process. Beyond effective sentence structure, word choice and the hierarchy of nouns begin to add nuances of decisions about priorities inside your intent and the clever creation of brain pictures for the recipients of your communiqués.
A professional workshop presenter as well as the author of a dozen books, Stirling teaches the reader how to write so that language will also support growth, innovation, and authenticity. She deconstructs the mysteries of intent, sentence structure, and word choice. Examples of principles unveil her smart strategies for clear communication that make perfect sense by using her "Three Steps to Everywhere" constructs--three things to ask yourself before you begin writing any business communication. The author's basic setup for the Three Steps is simultaneously brilliant and simple. It is a thought process followed by a writing formula that will immediately result in better communications. (I tried it at work and got fast and positive results!) Stirling even addresses in what order to communicate ideas. The key to the order of clear sentence structure, with examples, assures that garbled communications will be a thing of the past.
Memorable nuggets such as, "We humans tend to remember first what we heard last" provide immediate reader comprehension of ideas. It is not ironic that this book about writing clearly is easy to understand. Stirling clearly knows her topic inside and out, putting into practice, her own rules!
Further extrapolation of communication steps layers on the five indispensable talents for presenting communication. As always, principles in this book are illustrated with real-life examples of communications problems and how to address them. The basics are occasionally reiterated for the reader in order to establish a link between the pyramid (Three Steps) of business communication and deeper concepts that spring from that solid foundation.
In her discussion, "The Ghost of E-mails Past: A Fresh Look at Responsibility," Stirling neatly wraps up the book's lessons: "Craft every document...with full ownership and awareness." I will never again write a business communication without putting these precepts to work. I look forward to a sharp uptake in my professional life as I launch myself anew in the business world, with smart and clear communications!
My kudos to author Elaine Stirling. I rate this book 5 stars and recommend it as a completely indispensable tool for growing yourself in the business world.
-- Eve Paludan, associate editor of scholarly work and author of three editions of The Romance Writer's Pink Pages: The Insider's Guide to Getting Your Romance Novel Published (Prima) and Letters from David ([...]).
One knows how to tell a great story, the other does not. One knows how to share that story with others, especially the marketplace- the other does not.
Which do you think is more effective? Which would you like to be?
Elaine Stirling has produced a surprising manual for business success. She teaches the lost art of effective business writing and communication in "The Corporate Storyteller: A Writing Manual and Style Guide for the Brave New Business Leader."
In many ways she's tapping into the power of the great business storytellers like Napoleon Hill and Dale Carnegie. Those leaders knew how to weave a yarn. Rather than the all too commonplace fast-track, quick-sell approach that floods our email in-boxes today, they told stories that compelled us to buy-in.
Stirling teaches you how to effectively tell the story of your business in every email, memo, letter and marketing piece you produce!
"In business, we are unaccustomed to critiquing our sentence structure...
"Creative writers on the other hand, tear their sentences apart all the time. Focused on moving a reader through a narrative, they turn passive verbs into active and replace weak nouns with strong. The more of this creative skill you can bring into the workplace, the greater the results."
This book teaches fundamental technique and the talents you need to develop to write effectively. It avoids the dry, academic voice that make most style-manuals make the use of such references only marginally more appealing than pounding your head against your desk.
Stirling's own style is engaging and moves the reader through a process that will not only improve the way you write about business, but the way you think about and conduct business.
My most treasured references live within easy reach on the left side of my desk. Elaine Stirling's "The Corporate Storyteller" now lives there too!