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Corporate Strategy (Business Library) Paperback – Import, January 1, 1988
- Print length286 pages
- LanguageEnglish
- PublisherPenguin Books Ltd
- Publication dateJanuary 1, 1988
- Dimensions5.04 x 0.67 x 7.8 inches
- ISBN-100140091122
- ISBN-13978-0140091120
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Product details
- Publisher : Penguin Books Ltd; 2Rev Ed edition (January 1, 1988)
- Language : English
- Paperback : 286 pages
- ISBN-10 : 0140091122
- ISBN-13 : 978-0140091120
- Item Weight : 6.9 ounces
- Dimensions : 5.04 x 0.67 x 7.8 inches
- Best Sellers Rank: #1,238,861 in Books (See Top 100 in Books)
- #675 in Strategy & Competition
- Customer Reviews:
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Equally important for MBA students: the updated text contains a three dimensional product / market matrix. A cube, where technology plays a third dimension in the decision framework. Often, this revised three dimensional matrix cannot be found in marketing / strategy text books.
Envoi rapide et soigné.

