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Corporate Video Production: Beyond the Board Room (And OUT of the Bored Room) Paperback – February 28, 2011
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"[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery."--EventDV.net
"This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution."--Reference and Research Book News
About the Author
Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.
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It's biggest flaw is that it tries to everything to everyone, which results in valid topic headings, but which lack the detail and depth you need to actually understand the material. The section on social media is called "Facebook, Twitter, and Other Sharing Sites," and it's less an 3 pages long. Even in 2011, that's terrible.
I should have done more research before buying this book. For instance, look at the percentage of 1 star reviews. That's your first red flag. Second, look how many used copies are out there (and also their price compared to "new.") If this book was ten bucks, it might be worth your time (if you're a quick reader). But selling this book at just under fifty bucks is completely crazy. It must be a required textbook at several bad community colleges. The price makes absolutely no sense.
The newer (2nd edition) hypes itself using 4K video as an "added feature," but in the corporate world, 4K video is almost worthless. They usually don't have any of the infrastructure to display it, and almost every client is more than happy with 1080p. If you like editing 4K for post reasons, fine, but making that a selling point for a new edition on corporate video production? That's a another big red flag. This book is stuffed full of buzz words and little substance, and it's really depressing.
This book, (and eBook), gives you a substantial overview of the process to become successful at doing corporate videos. The issues of proposals, budgets, corporate script-writing, legal considerations hiring talents, and many others are covered (see Amazon "Look Inside"). .My only complaint is that each of these areas are only touched in a relative surface way. Of course the purpose of the book is to help you not miss some key element, and you will have to do your digging to flesh out the areas in your own unique way. It's a relatively unique piece of work, however.. It would be useful to have some example sites of templates to refer to. But if you are wondering how to approach a corporate job, get this book. Stick it in your tablet or smart phone, and refer read through it when you working on a corporate bid, or are about to meet with corporate buyers.