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Corporate Video Production: Beyond the Board Room (And OUT of the Bored Room) Paperback – February 28, 2011
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"[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery."--EventDV.net
"This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution."--Reference and Research Book News
About the Author
Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.
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Top Customer Reviews
I especially enjoyed how he comfortably describes the ups-and-downs of his own career to help frame the theoretical and practical content he conveys. Throughout the text he discusses his own experiences with working with CEOs, directors, producers, scriptwriters and others one typically encounters in the field. Opening with case studies from Google, McDonalds, and Booz Allen Hamilton, he uses these to introduce the step-by-step process to find talent, make new employee videos, new product videos, how to market yourself as a producer, ways to network and get new business, how to develop your proposals, formulate a budget, direct the videos, coordinate production, write the script, work with talent, and many more helpful and practical ways to find success in this niche.
This is a gem of a book -- it's like getting an outstanding $500 per hour consultant who is also a gifted writer, putting everything he knows on paper and handing it to you.
R. Neil Scott
Middle Tennessee State University
It's biggest flaw is that it tries to everything to everyone, which results in valid topic headings, but which lack the detail and depth you need to actually understand the material. The section on social media is called "Facebook, Twitter, and Other Sharing Sites," and it's less an 3 pages long. Even in 2011, that's terrible.
I should have done more research before buying this book. For instance, look at the percentage of 1 star reviews. That's your first red flag. Second, look how many used copies are out there (and also their price compared to "new.") If this book was ten bucks, it might be worth your time (if you're a quick reader). But selling this book at just under fifty bucks is completely crazy. It must be a required textbook at several bad community colleges. The price makes absolutely no sense.
The newer (2nd edition) hypes itself using 4K video as an "added feature," but in the corporate world, 4K video is almost worthless. They usually don't have any of the infrastructure to display it, and almost every client is more than happy with 1080p. If you like editing 4K for post reasons, fine, but making that a selling point for a new edition on corporate video production? That's a another big red flag. This book is stuffed full of buzz words and little substance, and it's really depressing.
This is "soup to nuts" complete, containing advice that would have been very helpful when we were first starting out and even a few tips that we haven't come up with by ourselves after six years of video production. The writing style is easy to follow and contains a lot of the author's personal experiences, which is helpful since I like learning from other people's mistakes so we don't have make our own. The book is laid-out logically and, while I recommend even experienced video makers read it all the way through, it is easy to find specific subjects of interest.
This is an excellent reference for any video maker!
With so much ground to cover, this book often ends up sounding like a collection of tips. For example, the chapter on social media and marketing has dozens of examples of ways major companies use YouTube and lists several useful websites, but never explains how to create a video suited to social media sites, how to upload a video to YouTube, how to track views, or how to brand a channel. It might be said that video production doesn't include these things -- but then why have a chapter on it?
Think of this book as an opportunity to hang out with a successful video producer as he tells you what he's doing and shares lots and lots of stuff he has learned on the job. You may not end up with all the skills you need for video production, but you'll certainly learn plenty.
The most useful sections of the book may be the ones most suited to the tip approach: how to prepare the CEO of a company for his or her big close up, how to present yourself as a video producer, what to bring on location. The book does, however, have chapters on everything from creating a proposal for a video project to directing and coordinating the project to scriptwriting (after directing it, for some reason) to legal considerations, shooting and editing, and special situations such as filming a conference or creating videos for a nonprofit. There is an appendix with sample budgets, a glossary, and a collection of photos showing shoots in progress.