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BCOM (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles for Communication) 4th Edition

4.5 out of 5 stars 15 customer reviews
ISBN-13: 978-1133372431
ISBN-10: 1133372430
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Editorial Reviews

About the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
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Product Details

  • Series: Engaging 4ltr Press Titles for Communication
  • Paperback: 288 pages
  • Publisher: South-Western College Pub; 4 edition (February 21, 2012)
  • Language: English
  • ISBN-10: 1133372430
  • ISBN-13: 978-1133372431
  • Product Dimensions: 10.8 x 8.6 x 0.6 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #306,883 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Texanrebel on February 18, 2013
Format: Paperback Verified Purchase
This book was required for my Business Communication course. It is an easy read with many colored pictures. It has web addresses for sites to access "real world" help,not course help. Highly recommended.
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I had to order this book for my Business Communications course and normally textbooks can be fairly boring but this textbook was helpful. I think this would also be helpful for those wanting to own their own business; another reason I like this textbook.
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By Courtenay on September 16, 2012
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Te price of the book was fantastic. It did take a lil longer than I would have like to get here, but that's because I was worried bout having an exam. The book itself really reminds you of a magazine, so I think this is a much better option for those people who get tired of reading the stark white textbook pages with tiny black words.
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Very informative, may be a good reference guide for any desk. We also used the Gregg Reference Manual: A Manual of Style, Grammar, Usage, and...., another good desk reference.
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the book came quickly, clean and like new. wHEN SCHOOL Sells it for its cover price, this one is under $10. very happy with the service and product!
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The BCOM English book is the Item as described and Fast shipping. Not included the CourseMate Printed Access Card, but anyway, I Like it. Thanks
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Needed this item by yesterday (the promised latest delivery date) as I had tests to study for. Item never came and I had to re-buy the book and cram last minute for the test. Not a good experience. If order is canceled and refunded I will leave more stars. Waiting on seller response. Hopefully they will do the right thing.
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By Alexandra on February 6, 2013
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It contains sample sheets that help you construct your emails, resume and all the stuff you need to success in communication
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