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BUSN 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press) 6th Edition

4.5 out of 5 stars 66 customer reviews
ISBN-13: 978-1133188926
ISBN-10: 1133188923
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Editorial Reviews

Review

"My favorite part of the BUSN package is the text is real world for today."

"I like the overall 4LTR Press concepts and think it is right on track for the future."

About the Author

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

Chuck Williams is Dean of the College of Business at Butler University. Dr. Williams previously served as Dean of the Eberhardt School of Business at the University of the Pacific and as Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his B.A. in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his M.B.A and Ph.D. in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the JOURNAL OF APPLIED PSYCHOLOGY, the ACADEMY OF MANAGEMENT, HUMAN RESOURCE MANAGEMENT REVIEW, PERSONNEL PSYCHOLOGY, and the ORGANIZATIONAL RESEARCH METHODS JOURNAL. He was a member of the JOURNAL OF MANAGEMENT's editorial board and currently serves as a reviewer for numerous other academic journals. He was also Webmaster for the Research Methods Division of the Academy of Management.
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Product Details

  • Series: New, Engaging Titles from 4LTR Press
  • Paperback: 352 pages
  • Publisher: South-Western College Pub; 6 edition (January 18, 2013)
  • Language: English
  • ISBN-10: 1133188923
  • ISBN-13: 978-1133188926
  • Product Dimensions: 10.7 x 8.5 x 0.6 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #242,049 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This book is actually pretty relevant to our learning right now. It provides insights based not only on things that happened fifty years ago, but also on things that happened about two years ago. The last business book I had still asked me questions about companies from the '90s that were actually out of business. Also a plus, the chapters are blessedly short.

That said, the quizzes that the author provides for the teachers are terrible. (Not that this is anything new)
Also unfortunately, since it's a published book, the references can only become more dated and useless.

You can get all of this information for FREE on entrepreneurial blogs. Please understand that the fundamentals of business are still the same, and this textbook (like any decent learning tool) does try to reinforce those core values. (Albeit with the required fluff for making it seem modern, relevant, and purchasable.)
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I was required to get this book for my Introduction to Business class. Shipping was fast and I was able to get it for just $44 here on Amazon. That was nearly half the price my school bookstore was charging for the same book and access code.

Do yourself a favor and get your books on Amazon. You will be amazed at the amount of money you can save.
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This was a good textbook, but some of the topics went too far into detail. Occasionally it was difficult to understand when it rolled out technical jargon in a few chapters. The accounting chapter was way too short to explain all the topics and ideas – take good notes in this chapter or suffer the consequences. Overall, this was one of the best textbooks that I have used so far, but it would be useless without the online e-book. If you take the class online, I recommend just purchasing the digital version.
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The book came as if it were sealed, brand new. When I opened the book all of the pages were crisp and clean but when I went to use the access card it looked like it was stuck shut with two glue dots. I put the access code from the card into cengagebrain, but to my dismay I got a notice stating that the access code had already been used.
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I am a teacher and use this book with my students. It is easy to read for students (as evidenced by the fact that they actually do keep up with the reading!) due to the instructional design and how well topics are summarized (not overly wordy). The support materials are also excellent.
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I like the textbooks made by these people.

If my memory serves me correctly, they have tear-out study sheets for each chapter, making it very handy to review key concepts and terms on a chapter-by-chapter basis.

They also do a good job of including nice visuals to liven up the reading experience. It's much nicer than slogging through very dense, never-ending passages of text.

On the downside, the books these people make are always very thin. I can't help but think they could double the page count and include way more information, and the book still wouldn't be too big. Their books are so thin, it almost feels like they're skimping on information sometimes.
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I love how the book is made. It's easy to read, even for foreigners like me. All the important terms can be found from the side of the page and from the review section in the end of the book, which makes it really easy to review things just before exam. Practice exams that can be found online with access code are great as well. Only thing that I can complain about is that the online material wasn't ready by the time of our first exam in the spring semester.
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1st time buying 2nd hand books, and this book was like brand new no torn pages or any damage at all with the book I could have believed it was brand new. Definitely will consider buying from this seller again.
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