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Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business Hardcover – April 17, 2018

by Jim Tselikis (Author), Sabin Lomac (Author)

4.4 53 ratings

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"Required Reading," The New York Post

From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.

In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.

Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What’s next? At each step, Jim and Sabin were faced with hard decisions―opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn’t support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.

Print length

288 pages
Language

English
Publisher

St. Martin's Press
Publication date

April 17, 2018
Dimensions

6.21 x 1.01 x 8.48 inches
ISBN-10

1250122171
ISBN-13

978-1250122179
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Editorial Reviews

Review

“Jim and Sabin have written a true entrepreneurial classic that is both informative and inspiring. No matter what your business is, you can apply their invaluable lessons to help you scale up.” ―Daymond John, entrepreneur and star of Shark Tank

"Cousins Maine Lobster went from a single food truck to a global brand in just a few years. This book takes the reader on the entire ride and helps them learn from both the successes and failures that are at the heart of being an entrepreneur.” ―Mark Cuban, entrepreneur and star of Shark Tank

“After living in Boston for nine years, I was spoiled with the best Maine lobster rolls. Since arriving in Los Angeles five years ago, Jim and Sabin at Cousins Maine Lobster have provided me and our team with the best Maine lobster there is. Their book is a great example how hard work and determination can pay off for everyone, and be delicious too.” ―Doc Rivers, Head Coach of the LA Clippers

“There is nothing more inspiring than witnessing young entrepreneurs risk it all on their dream. Reading this wonderful book reminded me of my early years, which were some of the scariest yet most rewarding days of my life. This book shines a light on how following your gut and staying true to your vision can take you to unforeseen heights. I highly recommend it to anyone starting, thinking about starting, or building a business!” ―Jack Canfield, New York Times and USA Todaybestselling author of The SuccessPrinciples and coauthor of ChickenSoup for the Entrepreneur’s Soul

"Though [the authors] continually remind readers of their naïveté when they started and strong work ethic, the lessons that flow from their experience―how to decide when to franchise, the dos and don’ts of adding a bricks-and-mortar presence―are valuable [...] The authors’ story is more personal and idiosyncratic than those related in many other traditional CEO bios and titles about start-ups." ―Publishers Weekly

About the Author

JIM TSELIKIS is a co-founder of Cousins Maine Lobster. He is from the coast of Maine, where he and his cousin Sabin Lomac grew up surrounded by family and lobster. They both moved away (Jim to Boston and The College of the Holy Cross, then a secure job at Stryker orthopedics; Sabin to New York City to study drama before acting his way into a career in Real Estate in LA), then reunited in 2012 to bring the authentic experience of their childhoods to their customers.

SABIN LOMAC is a co-founder of Cousins Maine Lobster. He is from the coast of Maine, where he and his cousin Jim Tselikis grew up surrounded by family and lobster. They both moved away (Jim to Boston and The College of the Holy Cross, then a secure job at Stryker orthopedics; Sabin to New York City to study drama before acting his way into a career in Real Estate in LA), then reunited in 2012 to bring the authentic experience of their childhoods to their customers. Sabin is also on the Big Brothers Big Sisters Board of Directors, and was named Big Brother of the Year in 2016.

Product details

Publisher ‏ : ‎ St. Martin's Press (April 17, 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1250122171
ISBN-13 ‏ : ‎ 978-1250122179
Item Weight ‏ : ‎ 15.2 ounces
Dimensions ‏ : ‎ 6.21 x 1.01 x 8.48 inches

Best Sellers Rank: #859,748 in Books (See Top 100 in Books)
- #904 in Culinary Biographies & Memoirs
- #2,363 in Business Professional's Biographies
- #2,774 in Small Business (Books)

Customer Reviews:
4.4 53 ratings

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Sabin Lomac
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Scarborough Maine native Sabin Lomac is co-author of the book Cousins Maine Lobster: How One Food Truck Became a Multi-Million Dollar Business, an entrepreneurial tell-all detailing his journey from food truck to international brand with business partner and younger Cousin Jim Tselikis.
Cousins Maine Lobster and its lovable duo rose to national acclaim after an endearing 2012 Shark Tank appearance that culminated in a partnership with Shark Barbara Corcoran. The Cousins began franchising in 2014, bringing authentic Maine Lobster eats to unique neighborhoods across the U.S. In 2017, Cousins Maine Lobster expanded internationally into Taiwan. The Cousins aren’t slowing down anytime soon with plans to keep spreading a taste Maine into 2018 and beyond.
Since 2012, Cousins Maine Lobster has been continually featured in some of the most influential entrepreneurial and culinary programming, including Shark Tank, The Food Network, The Chew, Good Morning America, CNBC, and the Cooking Network. Sabin, Jim and Cousins Maine Lobster have appeared in leading business publications Inc., Entrepreneur, Saveur, Food & Wine, Zagat, and Eater always with the witty banter and inspirational story of two average guys hustling to make it big that people have come to know and love.
Sabin is an active member of Big Brothers Big Sisters of Los Angeles, and was voted National Big Brother of the Year in 2016.
Look for Sabin this summer on The Cooking Channel as host on “Seaside Snacks & Shacks” as he road-trips along America’s coasts, searching for the country’s best and most unique eats by the seaside.
Keep up on social media with Sabin on Twitter and Instagram @sabinlomac
For public speaking and booking inquiries, learn more here: https://www.cousinsmainelobster.com/press/speaking-engagements/
See more on the author's page
Jim Tselikis
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Cape Elizabeth, Maine native Jim Tselikis is co-author of the book Cousins Maine Lobster: How One Food Truck Became a Multi-Million Dollar Business, an entrepreneurial tell-all detailing how he and his business partner (and cousin), Sabin Lomac, took Cousins Maine Lobster from a single food truck to an international brand.
Cousins Maine Lobster and its lovable duo rose to national acclaim after an endearing 2012 Shark Tank appearance that culminated in a partnership with Shark Barbara Corcoran. The Cousins began franchising in 2014, bringing authentic Maine Lobster eats to unique neighborhoods across the U.S. In 2017, Cousins Maine Lobster expanded internationally into Taiwan. The Cousins aren’t slowing down anytime soon, with plans to keep spreading a taste Maine into 2018 and beyond.
Jim has further connected his customers to Maine by spearheading Cousins Maine Lobster’s online “Shore to Door” shop, an ecommerce store where hungry lobster lovers across the country can get live Maine lobster and Cousins Maine Lobster’s famous At Home Lobster Roll Kits delivered directly to their doorstep from Maine.
Since 2012, Cousins Maine Lobster has been continually featured in some of the most influential entrepreneurial and culinary programming, including Shark Tank, The Food Network, The Chew, Good Morning America, CNBC, and the Cooking Network. Cousins Maine Lobster regularly appears in leading business publications Inc., Entrepreneur, Saveur, Food & Wine, Zagat, Eater and more.
Jim is an active member of Big Brothers Big Sisters of Los Angeles.
Visit him online at www.cousinsmainelobster.com. Follow him on Twitter and Instagram @JimTselikis.
See more on the author's page

Customer reviews

4.4 out of 5

53 global ratings

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R. B.

good story

Reviewed in the United States on March 11, 2022

Verified Purchase

great story - good to learn what makes them unique personally as a business. and blended with being on the show, prepping for the show, and what happened after the show - makes a quick, easy, fun read.

five starts - fully endorsed.

Helpful

Amazon Customer

A Must Read for New Business Owners!

Reviewed in the United States on May 11, 2018

Verified Purchase

This book is very entertaining to read but also packed with lots of information and advice for new business owners. We have already implemented some of Jim and Sabin’s suggestions for maintaining product uniformity when developing a brand. Their honesty in sharing the details of their steep learning curve early on and how they managed it is reassuring and inspiring to us as we have encountered much the same. We found Jim and Sabin’s background history of the demise of the Maine fishing industry (which has never recovered) and the steps taken to keep the Maine lobster industry sustainable really interesting but also reflective of their obvious and heartfelt respect and appreciation for Maine lobstermen. Highly recommended book!

5 people found this helpful

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Rey Y.

Barbara Corcoran said that they are the perfect entrepreneurs and the next Billion Dollar Business Owners

Reviewed in the United States on May 3, 2018

Verified Purchase

Powerful. Motivating. Uplifting. Inspirational!!! Jim and Sabin have written not just a book about business, but about life as well and the importance of family! In a few short years, they have built a business empire through hard work, dedication and working through the incredible challenges they have faced and overcome. Barbara Corcoran said that they are the perfect entrepreneurs and the next Billion Dollar Business Owners!

Congratulations to two of the nicest and deserving individuals I have ever known. This is a book that will be read and studied for years to come!!

Rey Ybarra
Author, Conversations With Shark Tank Winners

5 people found this helpful

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Billy Brophy

Buy this book if you're an entrepreneur

Reviewed in the United States on February 18, 2020

Verified Purchase

This book will shoot straight with you about being an entrepreneur and the sacrifices required to succeed as one. It also is a great guide to running a business with a purpose. I look forward to trying one of their trucks this spring!

Reviewed in the United States on April 27, 2018

Verified Purchase

I thoroughly enjoyed every page! It is fun, light-hearted, serious, informative, educational and overall a great story of two guys who set out to follow their dreams and stay true to their hearts and roots. It seems they have done exactly that and their success is well deserved. Definitely a must read for any entrepreneur.

4 people found this helpful

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Happy Camper

Written for a Sales Opportunity

Reviewed in the United States on September 24, 2018

Verified Purchase

Interesting but the book is aimed to the potential Food Truck Investor, in my opinion. It's a good read if you love the food industry but others will find it all over the place.

One person found this helpful

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Alfred Ward

Learned a Lot and had fun reading it

Reviewed in the United States on December 28, 2018

Verified Purchase

A great story that also teaches a lot. One of my favorite reads in a long time. Teaches a lot about Shark Tank, starting a business, running a business, and everything in-between. Gained a lot of respect for the owners. I recommend!

2 people found this helpful

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SS

Promo piece, like other lobster franchise stories

Reviewed in the United States on October 13, 2018

Verified Purchase

A couple of years exposure makes a 30 something an expert on life and business. There are a couple of other lobster roll success stories out there right now and one can almost change the names and use close to the same stories. A lightweight book was written by one whose early success may not last but his ego no doubt will.

2 people found this helpful

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