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Covert Persuasion: Psychological Tactics and Tricks to Win the Game Hardcover – September 18, 2006
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From the Inside Flap
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion.
By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.
Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone; you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhandedit's just powerful, practical, and effective.
If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.
This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .
From the Back Cover
Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantlyin any sales situation."
Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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Top Customer Reviews
If you own the Psychology of Persuasion, do not purchase this book. Otherwise, definitely buy one or the other.
(As an aside, I find it amusing that Hogan and his publisher believe the key to sales to be re-introducing the same material in different works, rather than creating "new editions". They may be right, but as someone who almost bought two "identical" books, it's a little annoying!)
I love chapters 8 and 9. We've all heard about the importance of using stories to persuade. And that's correct. But they need to be the right stories with the necessary ingredients. And they need to be told the right way. How can we avoid the mistakes that so many of us make in storytelling?
Chapter 8 gives you 20 keys to using covert persuasion in story. You'll then read stories that grab you...because they illustrate those 20 keys. You'll be able to tell stories that move others in the direction you want.
Chapter 9 shows how to use questions most effectively in persuasion. It's much more than making a list of questions and plowing through them. Which questions should we use in what parts of the persuasion process? This chapter gives excellent information and examples.
The last chapter gives you four worksheets to quickly choose ways to deliver your next message most effectively.
Anyone I can think of...whether or not they formally consider themselves as "salespeople"...will earn a high return by using these tools in daily interactions with others.
Imagine how much more effective you can be as you learn, use, and integrate:
* 55 Covert Persuasion Tactics
* 27 Observations About People
* 20 Keys to Using Covert Persuasion in Story
* 12 Most Persuasive Words in English
* Much, Much More
Beyond that, you may also get excited about the many $10,000 Covert Persuasion Trick's spread throught the book, because you can feel confident that you have world-class tools at your disposal.
How many times have you heard to alter the tone, rate or pitch of your voice? You might say: "I already know that". Well, once you read about the experiment pertaining to Covert Tactic #9, you will always remember this strategy, thus you will actually use it and get results.
You may be wondering whether you should buy the book now, yet I would suggest that you may want to own several copies of this book, because the ideas are so valuable, you will want to always have a copy nearby. For a nominal amount of money, you could easily recoup your investment many times over, yet what if you lost a substantial opportunity, because you did not have the tools?
Sure...maybe you're skeptical, and you should be, so do your research, get a copy of the book, commit to using the techniques, then you can convince yourself. Just don't kick yourself for not purchasing this book at an earlier date.