While content marketing is well-recognized to be essential in today's marketing strategy, it doesn't come easy to most. In this context, Cat talks about content marketing for coworking spaces. Most coworking space owners get into the business driven by a passion for creating community-driven, productive shared workspaces....and generally they don't have writing backgrounds or even marketing backgrounds. The timing of this book is especially important as competition in the industry continues to increase at a fast clip. Coworking spaces need a strategy to help them to stand out and attract members. This book is a great overview of the benefits of content marketing for coworking spaces, as well as some practical how-to's for getting started and leveraging existing resources.
