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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! Kindle Edition
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"Children of Blood and Bone"
Tomi Adeyemi conjures a stunning world of dark magic and danger in her West African-inspired fantasy debut. Learn more
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The key is knowing what to look for and then how to correctly recognize and identify the persona of your client or the person your dealing with. Gary Hennerberg takes the mystery out of this process and lays out plan in logical fashion like a road map. The skills mastered within this book certainly will improve your efforts in Marketing, but it goes far beyond that single application. In life you 'market/sell' your ideas to people you meet every day... whether it is 'bargaining' with your kids, deciding a course of action with your spouse, or just haggling over the price of an item in a flea-market. This skill set will arm you with 'knowledge' and leave you better prepared to handle whatever life throws at you.
“Crack the Customer Mind Code” is an easy and interesting read which will open doors with were previously hidden from you (aren't you tired of being on the wrong side of that door?).
Getting into the mind of your market is where any advertiser should start. This book is a compilation of various ways to classify customer types and craft the best 'buy button' to get a sale.
It has good stuff. I was just expecting something deeper, psychologically. I'm interested in the subconscious ticks of consumers that I can find and pull on.
This book does put a lot of emphasis on infusing emotion into your message. Which is something you'd already know if you've read the classics. Reminder if good.