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Cracking the Carbon Code: The Key to Sustainable Profits in the New Economy Hardcover – January 18, 2011
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The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
"In Cracking the Carbon Code, my friend Terry Tamminen provides us with a compelling playbook of how to restore our economic vitality and preserve our environment for generations to come. Businesses can save money and grow markets by reducing their carbon footprints. Governments can create public-private partnerships to invest in low carbon technologies, making schools, public facilities, and fleets into leaders of green building and transportation designs. Together, we can compete with each other to see which company, state, or nation can slash its carbon the most—on the path to reducing greenhouse gases at least 80% by 2050—not waiting to see who goes first, but racing to the head of the pack." —Arnold Schwarzenegger, Governor of California, 2010, from the Foreword
About the Author
From his youth in Australia to career experiences in Europe, Africa, China and across the United States, Terry has developed expertise in business, farming, education, non-profit, the environment, the arts, and government.
A United States Coast Guard-licensed ship captain, Terry has long been drawn to the undersea world, starting in the 1960s with a family-run tropical fish breeding business in Australia and continuing with studies on conch depletion in the Bahamas, manatee populations in Florida coastal waters, and mariculture in the Gulf States with Texas A&M University.
On land, Terry managed the largest sheep ranch east of the Mississippi, assisting the University of Minnesota in developing new methods of livestock disease control. Terry also managed a multi-million dollar real estate company, owned a successful recreational services business, and assisted the West African nation of Nigeria with the creation of their first solid waste recycling program.
In 1993, Terry founded the Santa Monica BayKeeper and co-founded additional Waterkeeper programs in five California watersheds. He later served as the Executive Director of the Environment Now Foundation in Santa Monica, CA and co-founded the Frank G. Wells Environmental Law Clinic at the School of Law, University of California Los Angeles.
In the summer of 2003, Terry helped Arnold Schwarzenegger win the historic recall election and become Governor of California. He was appointed as the Secretary of the California Environmental Protection Agency in November 2003 and was later appointed Cabinet Secretary, the Chief Policy Advisor to the Governor. During his service in state government, Terry was the architect of many groundbreaking sustainability policies, including the Hydrogen Highway Network, the Million Solar Roofs initiative, and California's landmark Global Warming Solutions Act of 2006.
In February 2007, Tamminen founded the non-profit organization Seventh Generation Advisors to help other states and world governments adopt clean energy and sustainability polices based on California’s successes. That year he was also named the Cullman Senior Fellow for climate policy at The New America Foundation and was appointed as an Operating Advisor to Pegasus Capital Advisors, a private equity fund that provides capital to middle market companies across a wide variety of industries specializing in resource efficiency and sustainable technologies.
An accomplished author, Terry’s book, Lives Per Gallon: The True Cost of Our Oil Addiction (Island Press), is a timely examination of our dependence on oil and a strategy to evolve to more sustainable energy sources. His latest book, Cracking the Carbon Code: The Keys to Sustainable Profits in the New Economy (Palgrave) shows how to find the low carbon products and services that save money, get ahead of regulations, and preserve resources for generations to come. He has also authored a series of best-selling “Ultimate Guides” to pools and spas (McGraw-Hill) and several theatrical works on the life of William Shakespeare. Terry is an avid airplane and helicopter pilot and speaks German, Dutch and Spanish.
Terry Tamminen was named Vanity Fair’s May 2007 Environmental Hero and in TIME Magazine’s 2007 Earthday edition, he was featured in the “51 Things We Can Do” section. In 2008, The Guardian ranked Terry No. 1 in its “Top 50 People Who Can Save the Planet.” In 2009, Tamminen was named an “Eco Baron” in Pulitzer Prize-winning journalist Edward Humes’s book, Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet.
Top customer reviews
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This book does two things: First, it debunks the idea that companies cannot be profitable and still be environmentally sustainable. Second, it shows companies how not adapting to sustainability is assuring that they will not go forward and will actually become less competitive.
Tamminen's making sense about one of the most important issues facing the planet. If companies can make money and help the environment, then you have to ask why they are fighting so hard and spending millions to ensure their continued wasteful, destructive ways.