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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision Hardcover – November 1, 2007
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From the Inside Flap
Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
From the Back Cover
Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives the Right able to make their message so appealing? Because they've learned the techniques of effective communication--and you can too. Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through--to understand how to respond when they're talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
--Paul Loeb, author of Soul of a Citizen
"Thom Hartmann's book is an excellent primer in communication techniques. But unlike other message makers, Hartmann has genuine substance. He is restoring the radical populist tradition to the mainstream of our culture. Much of what we revere as Americans, Hartmann believes, was created by radicals who simply were ahead of their time."
-- Tom Hayden
"Thom Hartmann ought to be bronzed. His new book sets off from the same high plane as the last and offers explicit tools and how-to advice that will allow you to see, hear, and feel propaganda when it's directed at you and use the same techniques to refute it. His book would make a deaf-mute a better communicator. I want him on my reading table every day, and if you try one of his books, so will you."
--Peter Coyote, actor and author of Sleeping Where I Fall "In Cracking the Code, Thom Hartmann, America's most popular, informed, and articulate progressive talk show host and political analyst, tells us what makes humans vulnerable to unscrupulous propagandists and what we can do about it. It is essential reading for all Americans who are fed up with right-wing extremists manipulating our minds and politics to promote agendas contrary to our core values and interests."
--David C. Korten, author of The Great Turning: From Empire to Earth Community and When Corporations Rule the World and board chair of YES! magazine
Top Customer Reviews
This book is ALL about how to communicate, how to reach, how to persuade. There are books that talk about this based on moral/cultural values, books that talk about neuropsychological considerations, that talk about the use of narrative and story, books about hypnotic elements, like trance and pacing, on framing, on motivation... lots of books. This book ties all those different ideas and approaches together, in an easily understandable, coherent package.
As founder publisher of opednews dot com, publishing 1200 to 1500 articles a month, reaching close to half a million unique visitors a month, it's my job to have a pretty good idea about what makes for good writing and persuasion. We've published 45 articles, at the time of the writing of this review, by Hartmann, and he's one of the best at at effectively getting across a message and reaching people.
As a conference organizer for 15 years, running conferences on the brain, peak performance, the art, science and application of story, on positive psychology and optimal functioning... I've worked with many hundreds of speakers. Thom Hartmann is one of the best. That's why I'd have him speak on how to persuade, how to get people to change their minds. At the conferences, he trained trainers-- educators, writers, storytellers, psychologists and psychotherapists, screenwriters, salesmen. And he always got the highest reviews for the meeting.Read more ›
All of Thom's books are easy to read, and this one is no exception. After having spent a couple years now as one of the top hosts at Air America Radio, it shows in Thom's writing. "Cracking the Code" feels like Thom is in the room talking, explaining, and backing up his information just like he does every day on his talk show. If you're interested in learning about the marketing of language in our current political system, this is a must-have.
A mixture of politics and psychology, the book details how people communicate and gives the reader numerous examples throughout. He explains, in depth, the signals that are given through communication to talk with a particular segment of voters, and why these phrases and words are so effective at sending the desired method.
I have always been leery of "pop" psychology, and this book proved to be no different. I did, however, use the advice in this book to follow several politicians speeches, and realized what he is saying is true.
A great book if you want to be able to decipher the language of politicians, or be able to persuade people to your side of the argument. While written from a liberal standpoint, conservatives would do well to read this, as it will work both ways.
Most Recent Customer Reviews
Such a clear and concise explanation of what is happening in the nation today!Published 17 months ago by Linda Abbott-Roe
Thom Hartmann should run for president! If I had teachers like him in high school, maybe I would have enjoyed it more. He's brilliant!Published 22 months ago by tv lover
especially when it revolves around how people interpret themselves, how to speak to those intepretations, and how to either amass this power for good or ill.Published 23 months ago by Clifton Thompson
Everything Thom Hartmann writes is worth reading in my world of books.Published 24 months ago by Judith Sabo
Thom Hartmann is a treasure!!! So intelligent, well informed and calm in his approach to the craziness we have shoved down our throats all the time. Read morePublished on July 17, 2014 by RHSgirl
If Thom Hartmann was required reading in high school civics classes, America would not be in the mess it is today.
READ THIS BOOK.