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Cracking Creativity: The Secrets of Creative Genius Hardcover – July 1, 1998
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"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." — How“Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." — TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."—New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." —American Creativity Association
From the Trade Paperback edition.
About the Author
MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.
From the Trade Paperback edition.
Top customer reviews
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The best part of this book is that it emphasized the importance of keeping an open mind! Without an open mind which is receptive to unconventional ideas some of the greatest breakthroughs in the world would have not happened.
For several weeks after reading this book I found myself practicing the author suggested "keeping an open mind". This can be an effective tool. Now I am back to my predisposed, stodgy old personality.
Maybe I should read his new book "Thinker toys" for a fresh injection of creativity.
Enjoyable, encouraging, and has already stimulated several ideas.
I'd buy it again. If I didn't give 5 stars, it is at times repetitive. This may not be all bad,
if the goal is to get some "how to" advice to sink in.
Full of great examples and tests along the way that will teach you the process of unleashing your creativity. It contains fascinating historical facts on the great genius of the past, from Newton to Einstein, and how some of their inventions came to be, and their methods used to achieve them. Though chances are we will never come close to the creativity that will compare to the great ones of the past, but it will add and alter your thought process for the better, as it has mine.
I would recommend this book to anyone.
I recommend this book especially for those that feel that their creativity has died off a bit perhaps due to the corporate world of processes and procedures, or simply due to their job not requiring much creativity. Even for those that never feel they've been creative, this book will help.