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Cradle to Cradle: Remaking the Way We Make Things Paperback – April 22, 2002
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From Publishers Weekly
Copyright 2002 Cahners Business Information, Inc.
Top Customer Reviews
The design of the book is making a point also made in the text of the book: the current state of recycling generally turns higher quality products into lower quality ones useful only for purposes other than the original product, and then eventually discards them. This is not recycling; it's slow motion waste.
"Cradle to Cradle," the object, is intended to be easily and completely recyclable into a new book of the same quality.
"Cradle to cradle," the phrase, is contrasted to "cradle to grave."
"Cradle to Cradle," the text, argues in favor of making all human productions either recyclable in the way this book is or completely biodegradable so that they can be used as fertilizer.
In the future envisioned and partially created and described by this pair of authors, packaging will be tossed on the ground in response to signs reading "Please litter!" Appliances will be leased and returned to manufacturers to be completely recycled. Objects that must contain both biodegradable and inorganic recyclable elements will be easily separable into those respective parts: you'll toss the soles of your shoes into the garden and give the uppers back to the shoemaker. And the water coming out of factories will be cleaner than what came in, motivating the factory owners to reuse it and eliminating the need for the government to test its toxicity.
These authors teemed up on the 1991 Hannover Principles to guide the design of the 2000 World's Fair. McDonough has an architecture firm in Charlottesville, Va.Read more ›
The authors, one an architect and one a chemist, created McDonough Braungart Design Chemistry in 1995, to consult with companies about designing sustaining products and factories.Read more ›
McDonough and Braungart's vision of "Remaking the Way We Make Things" goes way beyond books. Why not buildings that produce more energy than they consume? Or "green" roofs that give off oxygen while cooling the occupants? How about factories that produce drinkable effluent? or products that when their useful life is over can be used as nutrients for soil? What sounds like science fiction is convincingly shown to be quite feasible by the authors. They offer numerous examples to prove it.
"We see a world of abundance, not limits" they say. As an architect (McDonough) and chemist (Braungart) they don't have any special qualifications for this re-thinking and re-doing. What they simply have done is re-imagine the whole manufacturing process beginning with the design elements. Sometimes it's simply a matter of asking the right questions and looking at things differently. They are not talking about smaller-scale industry or limiting themselves to the "four R's" of traditional environmentalism - reuse, recycle, reduce, and regulate.Read more ›
Most Recent Customer Reviews
This book has so many original ideas and will make you think about sustainability from a new perspective.. Great read.Published 16 days ago by SESHA SAI T V
I'm a believer in taking care of our planet and our future. This book was exactly what I was looking for and has great ideas!Published 2 months ago by Kindle Customer
The book is focused on negative sides of progress and exaggerates consequencesPublished 3 months ago by Helen D. Feygin
Excellent book. Concepts and principles are a MUST for anyone seeking higher knowledge of sustainability.Published 3 months ago by Henry
Great book for those who are interested in understanding product life cycles and what we can do to better the way we consume. Highly recommend!Published 4 months ago by shully222
amazing book that blows environmentalism to the true "next level" beyond recyclingPublished 4 months ago by Lorraine Tucker