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Craft Beef: A Revolution of Small Farms and Big Flavors Kindle Edition

by Joe Heitzeberg (Author), Ethan Lowry (Author), Caroline Saunders (Author) Format: Kindle Edition

4.7 67 ratings

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Why is it that we know more about the origin and flavor of the coffee beans in our cup of morning brew than about the steak on our dinner table? Why do we delight in the differences between a Zinfandel and a Cabernet, but not even know that breeds like Belted Galloway or Murray Grey exist? For too long, beef in America has been relegated to commodity status, an homogenous product of an industrial supply chain whose every trait—color, texture, and even the cow’s diet—is dictated by a tiny number of gigantic corporations.

But a craft beef revolution is underway on farms, in butcher shops, and at restaurants across the country, and it’s delivering better steak.

Craft beef is:

— Independently produced in small herd sizes;

— Humanely raised by ranchers who deal in “zero-stress”; and

— Focused on unique flavors we forgot could even exist in steak.

Follow Crowd Cow’s Lowry, Heitzeberg, and Saunders as they meet the farmers, butchers, and chefs making the craft beef revolution possible, and along the way, learn how to become a craft beef connoisseur yourself.

Print length

169 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

June 2, 2018
File size

43271 KB
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Editorial Reviews

Review

"...Craft beef might just be the biggest revolution the meat industry has seen since spag bog." -- Olivia Petter, lifestyle writer at The Independent.". . . Craft Beef is a positive and informative look at the good work being done in the beef industry." -- Ashleigh VanHouten, health writer and host of Paleo Magazine Radio

"Craft Beef is an uplifting, delicious look at how America's favorite food is changing for the better." -- Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur

"What if you could have your steak and eat it, too? Craft Beef explains why you win by choosing small-scale, grass-fed beef. . . You'll never look at USDA Prime the same way again." -- Dave Asprey, Founder and CEO of Bulletproof

"Craft Beef does a great job of shining the spotlight on the hard-working family farms that are fighting for a better, more sustainable way of producing beef." -- Joe Montana, NFL Hall of Fame

About the Author

Longtime friends Joe Heitzeberg and Ethan Lowry have always loved a really, really good steak. But it took a mutual friend bragging about the sheer deliciousness of the beef he had purchased directly from a farmer (and was housing in a chest freezer) to spark a crazy idea: What if they could crowdfund a cow, together with 40 or 50 other "steak holders," and bring the experience online? Before they knew it, they had co-founded a startup called Crowd Cow, backed by investors like Joe Montana, and discovered a rich, varied world of breeds, producers, and cuisines that can be best described as "craft beef." Chief writer Caroline Saunders joined them soon after, and together they've been tasting their way through the craft beef revolution ever since.

Product details

ASIN ‏ : ‎ B07BXGJWVB
Publisher ‏ : ‎ New Degree Press (June 2, 2018)
Publication date ‏ : ‎ June 2, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 43271 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 169 pages

Best Sellers Rank: #1,949,275 in Kindle Store (See Top 100 in Kindle Store)
- #374 in Restaurant & Food Industry (Kindle Store)
- #1,069 in Restaurant & Food Industry (Books)
- #1,712 in Natural Foods

Customer Reviews:
4.7 67 ratings

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About the authors

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Caroline Saunders
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Caroline is a writer and former vegetarian based in Queen Anne, Seattle. She is the co-author of Craft Beef: A Revolution of Small Farms and Big Flavors, and has written for Conergy and Grist along with conducting independent research on food systems in Nepal. She is the winner of numerous poetry awards and her vocals and writing are featured on the indie-rock EP Ross Nicol. She holds a Bachelor of Arts in English and Environmental Studies from Vanderbilt University, where she was a Cornelius Vanderbilt Scholar. She is launching a blog on sustainable baking in spring 2018, because who said cake and carbon-sequestration can't go hand-in-hand?
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Joe Heitzeberg
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Joe is co-founder and CEO of Crowd Cow, the very first company to bring single-farm craft meats to the doorsteps of American eaters. Today, Crowd Cow curates the most delicious beef & meats from craft beef producers and creates connections right down to the first name of the farmer that raised the food on your plate. Prior to Crowd Cow, Joe ran Madrona Venture Labs and founded two high-tech companies. He holds an MBA from the MIT Sloan School of Management and a BS in Computer Science from the University of Washington.
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Ethan Lowry
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Ethan Lowry is co-founder of Crowd Cow, the very first company to bring single-farm craft meats to the doorsteps of American eaters. Today, Crowd Cow curates the most delicious beef & meats from craft beef producers and creates connections right down to the first name of the farmer that raised the food on your plate. Prior to Crowd Cow, Ethan co-founded Urbanspoon, a website and mobile app for finding and reviewing restaurants. He holds a BS in Product Design from Stanford University.
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Customer reviews

67 global ratings

How customer reviews and ratings work

Customers say

Customers find the book a great source of worthwhile information about quality beef. They also describe it as a good, easy, and fast read that belongs on every book shelf.

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Content Reading experience Readability

9 customers mention "Content"9 positive0 negative

Customers find the book's content worthwhile, with great explanations into why different breeds have different traits. They also appreciate the background and detail on how a growing number of breeds are making fantastic beef.

"One of my favorite books so far in 2018 giving good background and detail about how a growing number of farmers and ranchers are reshaping the beef..." Read more

"This is a very informative, fun, and easy read. The authors do a great job breaking down what makes fantastic beef and the true craft behind it...." Read more

"...It presents it's topic well with a great explanation into why different breeds have their own unique flavor, and reminds us that there's more to a..." Read more

"Easy to read; well written; informative and such a great concept to help our ranchers and to eat healthy!" Read more

9 customers mention "Reading experience"9 positive0 negative

Customers find the book a good read, interesting, and informative. They also say it belongs on every book shelf.

"This is an excellent book, well written and gets it's point across...." Read more

"Not only a good read from some very sincere folks, but you should try the beef, chicken and pork. These folks get it!" Read more

"...Get an insight on todays craft beef industry. Well written and well worth the read." Read more

"Great book that explains the reason why you should eat meat, this will change your mind forever" Read more

8 customers mention "Readability"8 positive0 negative

Customers find the book easy to read and fast.

"A relatively quick read and taking it to another level in terms of nerding out of steak...." Read more

"This is a very informative, fun, and easy read. The authors do a great job breaking down what makes fantastic beef and the true craft behind it...." Read more

"This is an excellent book, well written and gets it's point across...." Read more

"Easy to read; well written; informative and such a great concept to help our ranchers and to eat healthy!" Read more

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This Guy

So juicy, you will savor every tiny bite!

Reviewed in the United States on June 4, 2018

Verified Purchase

You don't know what you don't know, and this book certainly opened my eyes to a number of interesting facts of life that I was not aware of. For example: did you know that in America we only eat 20% of the cow and ship the other 80% overseas? Did you also know that sustainable farming has a butterfly effect beyond your belly, including improved animal habitat and conservation of flora and fauna? I had no idea, and now I do! Whether you are a foodie or just a curious type, you will find these and many other gems in this delicious book. Enjoy!

Helpful

Astrohk

Not the best gift for a vegetarian

Reviewed in the United States on June 20, 2018

Verified Purchase

A relatively quick read and taking it to another level in terms of nerding out of steak. Good arguments for ethical treatment of animals can mean more profit and happy cows are tastier cows! If You love steak youll love this book. I cannot recommend this to vegetarians or vegans unless they enjoy reading about war atrocities!

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Marcher

Great book on positive trends in the cattle industry.

Reviewed in the United States on August 1, 2018

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One of my favorite books so far in 2018 giving good background and detail about how a growing number of farmers and ranchers are reshaping the beef industry to provide more humane growing conditions for their animals and better tasting beef. This will be an appreciated holiday gift for many friends and family this year.

4 people found this helpful

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Lone Ranger

Beef is not just for dinner, this is why...

Reviewed in the United States on July 1, 2018

Verified Purchase

This is a very informative, fun, and easy read. The authors do a great job breaking down what makes fantastic beef and the true craft behind it. You will have a deeper appreciation for beef after reading this book, and be ready to dive into the world of craft beef.

Helpful

L2

Good book, great material!

Reviewed in the United States on July 6, 2018

Verified Purchase

This is an excellent book, well written and gets it's point across. Because of my familiarity with the topic, it's hard to say I loved it because I already knew what it was talking about. However, if someone is looking to learn about Craft Beef with little knowledge going in, this is the book for them.

It presents it's topic well with a great explanation into why different breeds have their own unique flavor, and reminds us that there's more to a steer than the steak.

One person found this helpful

Helpful

Heather

Knowing where your meat comes from is important.. ...

Reviewed in the United States on July 23, 2018

Verified Purchase

Knowing where your meat comes from is important...I'm a huge supporter of "buy fresh buy local" and this is a must read for anyone likeminded...or even if you just want to learn more about the benefits of smaller farms!

3 people found this helpful

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Joan D

Great Read!

Reviewed in the United States on August 28, 2019

Verified Purchase

Easy to read; well written; informative and such a great concept to help our ranchers and to eat healthy!

One person found this helpful

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Lightman28