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Craft Business Power: 15 Days To A Profitable Online Craft Business Paperback – January 6, 2013
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From the Author
I'm JasonMiles the co-author of Craft Business Power, and co-founder of LibertyJane Clothing. I want to take a minute to explain what you'll find in CraftBusiness Power.
This bookis written from experience. My wife and I started our craft business at ourkitchen table in February of 2008. She is the designer and I'm the marketer. Artist+ marketing = exciting growth. Together we built an exciting and successful craft oriented small business. You can see our work at libertyjaneclothing.com and pixiefaire.com.
Why readthis book?
Over the years we've worked with thousands of (frequently brilliant) crafters that don't have a marketing partner, they're missing that part of the equation. And an artisan without a marketer is most frequently a starving, frustrated, and unknown artist.
So this book is a 15-day step-by-step guide to working on the marketing related parts of a craft business written to help in these types of situations.
Each chapter includes the day's topic as well as an action item to complete and a Q&A where I interview Cinnamon about the topic. Cinnamon also wrote the introduction and in it she explains more about the relationship between her as a designer and me as a marketer.
Most of our pre-readers said the Q&A with Cinnamon was the part of the book they liked the most. It's a designers perspective on the marketing related topics. I think you'll probably really enjoy that part too.
All the best on your craft business,
Jason & Cinnamon Miles
Liberty Jane Clothing
Ps. You can find additional resources at makesellgrow.com
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Top customer reviews
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If you have ever wondered how to get your small business idea off the ground, then you need this book - it's full of valuable information that provides you with the resources you need to get things going.
Jason shares the LJ journey from the beginning and includes the pitfalls to avoid as well as what worked for them. His background in Marketing lends credence to the lessons of the book. Cinnamon has a Q & A in each chapter that provides additional insights into how they built LJ into what it is today.
You won't regret taking a chance on this book - you might just jump-start your new career.
I never heard of their business, but it is a successful operating small business. They started from scratch small and their first year made $12k. Several years later they were making 6 figures on their way to a million dollar business. I share this because when I look for advice, I look for someone successfully doing it or who has successfully done it (not the arm-chair wanna-be's who know it all).
That being said, I found this a nice read. It is a combo of advice plus interview of them. They start from the beginning and tell you all the tips to succeed in order (pre-start: name choice, etc. to starting & launching to middle to continued success). They tell what they did & also recommend what tips would benefit YOU in your new business venture. They do briefly cover FB, Pintrest, Instagram, Website, etc but don't go deep. These are basic overviews for you to guide you along.
What would you pay to contact this owner to meet you for a *basic over-all* business coaching session overview? That being said, I think the book is worth at least a couple of bucks without thinking you were overcharged.
Best wishes in your venture!