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Craft, Inc.: Turn Your Creative Hobby into a Business Paperback – August 9, 2007

by Meg Mateo Ilasco (Author)

4.1 56 ratings

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Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

Print length

160 pages
Language

English
Publisher

Chronicle Books
Publication date

August 9, 2007
Grade level

8 and up
Reading age

13 years and up
Dimensions

5.5 x 0.63 x 8 inches
ISBN-10

0811858367
ISBN-13

978-0811858366
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Editorial Reviews

About the Author

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.

Product details

Publisher ‏ : ‎ Chronicle Books (August 9, 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 160 pages
ISBN-10 ‏ : ‎ 0811858367
ISBN-13 ‏ : ‎ 978-0811858366
Reading age ‏ : ‎ 13 years and up
Grade level ‏ : ‎ 8 and up
Item Weight ‏ : ‎ 11.3 ounces
Dimensions ‏ : ‎ 5.5 x 0.63 x 8 inches

Best Sellers Rank: #4,817,040 in Books (See Top 100 in Books)
- #3,051 in Crafts & Hobbies Reference
- #6,285 in Home-Based Businesses
- #26,765 in Entrepreneurship (Books)

Customer Reviews:
4.1 56 ratings

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Meg Mateo Ilasco

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Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."

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4.1 out of 5

56 global ratings

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Marti H

Everything you NEED to know!

Reviewed in the United States on February 8, 2008

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Wow! I had no idea that this book was going to be packed with so much useful information! Ilasco questions some crafty designers already a few years in to their business for some real-world know-how and is full of vital information! I took notes on nearly every page and would recommend this for ANY business newby, even other than crafters! She talks about patents, taxes, payments, and more that can even be applied to the average families' life.

I truly enjoyed this book and it was a fascinating and easy read - I didn't even think of it as being a "business" book!

4 people found this helpful

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Barre, VT

Excellent book

Reviewed in the United States on July 30, 2008

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This book definitely earns five stars. Its easy to understand, inspirational and great for people just getting started in the craft business. I felt she was talking right to me. I've been hesitating for a while about starting a craft business and have been inspired to go ahead and go for it. I found this book extremely helpful.

2 people found this helpful

Helpful

Kendra Kett

Helpful Practical Tips to Get Started in Crafting Your Business

Reviewed in the United States on February 15, 2009

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This is a great book to help artists and crafters understand what is needed to launch their creativity into a full-fledged business. Everything is covered from copyrighting and trademarking to marketing to forming a business to branding and even office supplies. There is also a very thorough and helpful section on maneuvering trade shows, cold calling, and internet presence for the start-up business. I found in launching my own creative business that the best way to use this book was in chunks and chapters as I went along in the establishment of my business, rather than reading it start to finish. I used this as a reference guide more than anything. An added plus: The design of the book makes this a pleasure to read and the size of it makes it great to carry in a tote or backpack for on-the-go meetings.

Helpful

100magenta

Good as a starting point, but not as a thorough resource

Reviewed in the United States on January 25, 2013

Verified Purchase

Years ago, I wanted to read this when it came out. But, I only finally purchased it because I got my hands on the Craft, Inc. business planner, which is meant to be used with the book.

I'm glad I didn't get it when I really wanted it years ago. I had been expecting it to be more bountiful with real business information, but this book is truly just a general starting point for those who are considering which path they'd like to take for starting a creative business.

The problem with this book is that it's trying to cover a lot of ground without specifying a certain audience. It seems to me that it's for *anyone* who is going into *any* sort of creative business. The information it provides is very basic — business plans, naming, market research, buying equipment each take up less than four or five paragraphs.

The specifics in the book come in the form of interviews of and tips from people who have already started businesses. They range from bloggers, jewelry designers, quilters. Again, it's a pretty wide range here. If the interviewees happen to be a good model for what you're planning, great. But otherwise, it's pretty irrelevant.

Keep in mind, too, that not all of the interviewees provide real business advice. One scarf-making business was asked how she keeps her products proprietary. The answer was her naturally awkward crochet style that nobody can imitate. Sorry, that's not a real business solution.

Many of the chapters in the book I just skimmed. The first two, maybe three, chapters were useless. They were concerned with your commitment to your hobby, whether you were ready to go into business, and your personal creative style. These chapters were fluff, set up more like a quiz in a magazine, and not at all like a business book.

The section that I did find helpful was Marketing & Publicity Strategies, which had some solid tips. I personally am not knowledgeable about marketing, but a savvier reader might still find this section very basic. It provides only ideas, not methodologies.

Bottom line: This book is good as a starting point, and it would be relevant to you if you're starting out and not sure what your options are. However, if you already have a head for business or have some specific concerns, skip it all together.

4 people found this helpful

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rugbybeast11

Craft Inc Review

Reviewed in the United States on March 24, 2013

Verified Purchase

This book was very helpful and informative and covered all possible questions about starting your own small business. The only issue I had with it was that some of the information on using credit card scanners is out of date but everything else is great!

Helpful

Julia Walker

a warm and fuzzy vocabulary list

Reviewed in the United States on June 11, 2009

Verified Purchase

If you are just thinking about starting a craft business, this book will give you some useful vocabulary. For anyone more advanced, it's a bust. But let me be fair: it isn't written for people who live online or those who have much experience with buying stuff on the web.

This is a list of things to do - get a name, register the name - but it lacks the specifics of how to do any of those things. She is a very gentle narrator: "it's OK to feel envious" of other people's work at craft shows she tell us.

I think the font and the shape are supposed to be gentle, too, but, sadly, they constitute what the Brits call "twee." Very.

There's nothing bad about what's here. It's what's not here that is the problem. There is nothing about Etsy, a very easy-to-use site for selling your crafts. Here it is mentioned in one testimonial and listed (without explanation) at the end under "Internet Resources" in a category called "communities." How anyone would know it's a site for craft-sellers is beyond me. And it's not in the very bare index.

If you are interested in selling your crafts, Etsy is the answer to most questions.

For Ms Ilasco, the internet, and all who sail in her, definitely = the back of the bus.

As you can see from the 5-star ratings, this book can help some folks. Mazal. [...]

23 people found this helpful

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Andrea Amanda

excelent

Reviewed in the United States on May 6, 2014

Verified Purchase

I already read it from a friend and then I need It fr my self because is so easy to read and give you like the push to actually open your own business.

Reviewed in the United States on March 18, 2013

Verified Purchase

I Am Sure I Will Be Able To Use A Lot Of The book. My Business I Hope To Start In A Few weeks

Helpful

Top reviews from other countries

mandy hill

Four Stars

Reviewed in the United Kingdom on September 16, 2015

Verified Purchase

hubby enjoyed reading

Lyndsey McDonald

Really felt inspired after reading

Reviewed in Canada on August 18, 2013

Verified Purchase

I really enjoyed this book, it made me feel inspired and empowered! If you are into crafting and wondering how you can turn your hobby into even a casual side business, this book is great!

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