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Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs Paperback – August 18, 2017
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From the Author
What kind of world do you want to live in? If you could change the world, would you?
In light of recent news, people just like you and me are rallying to create real and lasting change. They're taking on everything from global poverty to social justice, and they're doing it in a way that is sustainable. This book is filled with stories of everyday changemakers who are making an impact.
If you want to do more than make a living, if you want to make a difference, read this book.
About the Author
Tony Loyd is a radio host, speaker, and the author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with extensive experience in strategic planning, talent management, and leadership development.
Tony is the host of the radio program Social Entrepreneur where you can hear the stories of changemakers who are making an impact on the world.
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Top customer reviews
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Aphorisms like "Purpose Drives Passion" (lesson #2) go deep fast showing the why and how of natural momentum. Persist and Pivot (lesson #7) had me realizing our only hope for getting where we need to is to adjust quickly and often.
None of the examples from social entrepreneurs facing serious issues in complicated circumstances are the same old advice. The insights are grounded in practical, tangible, detail-based contexts. I found something to take away and apply on most every page. How often does that happen?!
Even the drawings throughout are inspiring and worth sharing. Bottom line? The title isn't hype. This book is crazy good.
I'm a sucker for books that distill lessons from interviews with people that have been in the trenches trying to make things happen. Tony's book does just that. I even like the whimsical cartoons and callouts. The best part of the book for me is the Just Start piece of advice. I don't know how many times I have personally been talking to someone with an idea and I hear myself give them the "just start and see what happens" pep talk. That is spot on and the one take-a-way that allows you to use the rest of the crazy good advice in Tony's book.
In each of the 150 interviews with leading social entrepreneurs that provide the basis for the “crazy good advice” the author asked the interviewees to offer advice to others who wanted to become social entrepreneurs. Many of the same words and recommendations were repeated by those interviewed. Tony Loyd distilled their advice into 10 lessons, each a chapter in the book illustrated with stories of the gritty and visionary social entrepreneurs who persisted in their quest to create new businesses that provide a social benefit.
While the book would be invaluable to people starting or in the midst of developing a social enterprise, it’s interesting to others who might be interested in the changing world of work or those just wanting to connect with and support social enterprises.
A word on Tony: He’s really good at what he does. And he does a lot of different things. He remembers everything he learns, and never stops learning. And in this book, he brings the things he’s learned from over 150 Social Entrepreneurs - the repeated themes and advice teased out from hundreds of hours of conversations on the subject. This is a guy I want to learn from.
Chapter One is all about the work. It’s going to be hard. AND that doesn’t mean you’re doing it wrong - in fact, it’s a pretty good sign that you might be on to something that really matters. I like this beginning, though hard to hear, because at my core I want the truth about this journey and I want to stop quitting when things get rough.
Tony goes on to illustrate why finding your passion isn’t really as important as finding a purpose that matters deeply. He further explores the role of empathy, building things that last, and systems thinking. What I love about these sections is that his approach isn’t a “figure out all your perfect plans, articulate them, and systematically roll them out,” - it’s more of a “put thought and work into looking at your circumstances and your goals, get started, and continue to flexibly adjust and restructure”. It’s comforting to realize that after gathering information and planning as best as you can, at some point a person just needs to get started.
His chapter on funding is worth a ton for the beginner or the more experienced. Continued chapters touch on pivoting, building relationships, and self-care. Every chapter of this book has multiple examples and stories to illustrate every point. When I read this again, it will be with a pen in hand to take notes and to answer the great questions that Tony suggests we consider. This book is worth the money - if you want to make change, buy it now!